‘The Boys’ Sets Multiple Nielsen Streaming Records For Prime Video In Season 4 Finale Week, Takes No. 1 For First Time

The Boys scored big in its Season 4 finale week, once again scoring over a billion minutes viewed and setting a few Nielsen streaming records for Prime Video.

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The series racked up more than 1.3B minutes viewed from July 15 to 21, marking its highest weekly total and putting it at No. 1 among streaming titles for the interval — the first time it has taken the top spot. It’s achieved the billion-minute milestone, and made it into the Top 10, every single week since Season 4 debuted on June 13.

This week also marked the eighth time that The Boys has broken 1B minutes, which is a record for any Prime Video title. That’s not all either. The series now claims 20 appearances in the Nielsen streaming Top 10, also the most for any of the streamer’s titles.

House of the Dragon was dethroned this week but still managed over a billion minutes and only fell one spot to second place. According to Nielsen, the highest viewing contribution came from 35 to 49 year olds.

Cobra Kai also made its way onto the list at No. 3 with five episodes of Season 6 debuting during this interval. It drove nearly 1.1B minutes viewed, specifically resonating with the 12 to 17 crowd, Nielsen says, as the group represented 15% of the overall viewership.

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The series was also No. 1 on Netflix in the week those episodes premiered, though it quickly fell from that spot over the next few weeks. There are two more parts to Season 6, with more episodes coming in November and in 2025, which likely hampered the viewership potential this early in the season as audiences are waiting until there’s more episodes to watch — and those that are watching could speed through the five episodes quite quickly, leading to high initial viewership with little to no tail.

Love Island stayed over a billion minutes this week and moved up to No. 4 overall as Season 6 of the U.S. spinoff came to a close. Six new episodes debuted during this week, including the finale. As Deadline pointed out last week, this is unprecedented viewership for the reality dating series and is only the second time the series appeared in Nielsen’s overall streaming list.

Nielsen doesn’t appear to separate the iterations Love Island in its rankings, meaning that U.S. viewership for the UK series, which launched on June 8 on Hulu (after its June 3 premiere on ITV in the UK), is also included in this tally. However, Love Island USA still appears to be the driving force behind most of this audience growth.

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