‘CBS Mornings’ To Add A Third Hour, With Debut Expected At End Of September

CBS Mornings plans to add a third hour, with the expectation that it will debut by the end of next month.

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Executive producer Shawna Thomas wrote in a memo to staffers that the third hour is being developed for CBS-owned stations, with a simulcast on the streaming channel CBS News 24/7.

“Now, it won’t look or feel exactly like the first two hours. Yes, the talent will be a little different and the name will be a little different, but it will still be the smart and engaging content everyone expects from the CBS Mornings family,” Thomas wrote in the memo.

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CBS’ revamped morning show debuted in 2021, and features Gayle King, Tony Dokoupil, Nate Burleson and Vladimir Duthiers. CBS Mornings is the latest morning show to expand beyond the traditional two-hour, 7 a.m. to 9 a.m. slot. NBC’s Today expanded to three hours in 2000, and later added a fourth. ABC’s Good Morning America added GMA3 in 2018.

Thomas wrote, “The expansion of CBS Mornings shows a commitment to the brand and the idea that there is a possibility of some growth at a challenging time. So, let’s do this together and make another hour of tv/digital video/content we can be proud of.”

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