Blumhouse Partners With Meta On New AI Creative Industry Feedback Program

Blumhouse and Meta are partnering on Meta Movie Gen—a suite of AI models that show how you can use simple text inputs to produce custom videos and sounds, edit existing videos, and transform a personal image into a unique video. For the pilot, Blumhouse—a driving force in horror—selected a group of filmmakers to test out the technology and provide feedback before its public debut.

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“While we’re not planning to incorporate Movie Gen models into any public products until next year,
Meta feels it’s important to have an open and early dialogue with the creative community about how it
can be the most useful tool for creativity and ensure its responsible use,” says Connor Hayes, VP of
GenAI at Meta.

Those filmmakers—Aneesh Chaganty ( Searching, Run ), The Spurlock Sisters (The Breakline and participants in Blumhouse’s first annual Screamwriting Fellowship) and Casey Affleck —collaborated with Blumhouse’s generative AI researchers to try out the tools and then used generated video clips as part of larger pieces. Chaganty’s short film and experimental videos from creators such as artist Paige Piskin and travel photographer Eric Rubens are available on Meta’s Movie Gen page. The short films from Affleck and The Spurlock Sisters are forthcoming.

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“Artists are and forever will be the lifeblood of our industry. Innovation and tools that can help those
artists better tell their stories is something we are always keen to explore, and we welcomed the chance
for some of them to test this cutting-edge technology and give their notes on its pros and cons while it’s
still in development,” notes Jason Blum, founder and CEO of Blumhouse. “These are going to be
powerful tools for directors, and it’s important to engage the creative industry in their development to
make sure they’re best suited for the job.”

Watch the video below of a filmmaker using the technology:

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