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    TRX Opens Functional Fitness Gym in South Florida HQ

    By Elizabeth Ostertag,

    2024-03-25

    https://img.particlenews.com/image.php?url=0OBaEu_0s4rmPp600

    TRX describes its Training Center as “a world-class fitness destination for functional training, HIIT, yoga, and other full-body workouts”

    TRX Training has unveiled its new global headquarters in Delray Beach, Florida, which comes complete with a functional fitness gym known as the TRX Training Center that will host daily classes.

    The new facility occupies over 12,000 square feet and includes office and gym space that includes lockers, changing rooms, private showers, and saunas. The building also houses a filming studio for live and on-demand content production.

    The TRX Training Center will host daily classes featuring the company’s equipment, including the Suspension Trainer, Rip Trainer, TRX YBell , and more, along with specialty programs and private training. The facility will also host local and global training summits, bringing coaches and fitness instructors to the area. The next summit is scheduled for May 4-5 and will celebrate TRX’s 20 th anniversary .

    TRX describes the Training Center as “a world-class fitness destination for functional training, HIIT, yoga, and other full-body workouts.”

    “We are thrilled to open the doors to our new headquarters and state-of-the-art TRX Training Center,” said TRX CEO Jack Daly. “The vibrant, wellness-oriented culture of South Florida perfectly aligns with our vision for the future of TRX, and we could not be more excited to finally welcome the local fitness community into our new home.”

    https://img.particlenews.com/image.php?url=0FSndS_0s4rmPp600
    credit: TRX Training

    Last year, TRX signed the lease in Delray Beach, officially moving its global headquarters from San Francisco to Florida. In an interview with Athletech News in 2022 , Jack Daly, who acquired TRX through his company JFXD Capital, commented on the strategic relevance of the new headquarters.

    “We can focus on providing (high-quality service) to the hundreds of thousands of certified trainers worldwide. Our user base is ten times that: millions of TRX users,” Daly told ATN. “So, we can bring out a set of services for them that I think will be fun, exciting, and engaging, and really start building that community.”

    While it will open up its own in-person fitness location, TRX has also been leaning into strategic partnerships this year in the boutique fitness space. The company created custom suspension trainers for Xponential Fitness brands YogaSix and Club Pilates , as well as for Orangetheory Fitness .

    Besides TRX, other major sports and fitness brands are seizing the opportunity to curate in-person workout experiences. Last year, Nike launched Nike Studios to offer in-person functional and endurance workouts through FitLab . The first studio locations opened in Santa Monica, Newport Beach and West Hollywood, California. An Austin, Texas, studio is slated to open soon.

    The post TRX Opens Functional Fitness Gym in South Florida HQ appeared first on Athletech News .

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