Denverites can cool off like cowboys this summer

A galvanized steel trough could be the coolest way to beat the summer heat .

Why it matters: Typically meant to store water for horses and cattle, stock tanks are making a splash across the U.S. as backyard pools.

• This comes at a time when demand for in-ground pools — which cost between $28,000 and $66,500 on average — takes a dive.

The big picture: Cowboy Pools , which ships stock tank pools starting at $3,450 nationwide, reports pool sales are up roughly 30% year-over-year.

• Amanda Shaftel, co-founder of Cowboy Pools , says some Denverites have already jumped on the trend, and the stock tank pool company gets regular inquiries from the area.
• It's one of several businesses, including Stock Tank Love and Gypsy Pools , that launched in recent years (often in Texas or Florida), as the pandemic spurred people to hang more at home.

How it works: Cowboy Pools come pre-assembled, ranging in diameter from 6–10 feet.

• They require a completely level surface and access to outdoor electricity for a filter pump system that's included, along with other maintenance supplies.

People can set up the pools themselves or hire pros. They can be taken apart in the winter and packed up during a move.

• Some super-savvy homeowners DIY the whole thing, buying tanks from farm supply stores. (Cowboy Pools and Stock Tank Love supply kits with the required equipment for under $1,000.)

The intrigue: A small but swelling number of social media posts are tagged #StockTankPool and #StockTankPools .

• Posts using those hashtags jumped nearly 12% during the first half of this year compared with the same period last year, according to TikTok.

Yes, but: Cowboys have been doing this for a while. They "would hop in the pool after a long day at work," Shaftel says.

Bottom line: Move over, farm animals, we're taking a dip.