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  • Axios Detroit

    Rocket Mortgage Classic aims to bridge Detroit's digital divide

    By Joe Guillen,

    2024-07-02

    This year's Rocket Mortgage Classic gave fans a thrilling finish on Sunday , but tournament organizers expect its impact in the city to continue year-round.


    The big picture: Access to the internet and digital devices is a citywide priority, with about 220,000 residents who are at or below the poverty line.

    State of play: The Rocket Mortgage Classic has contributed $4.3 million since 2019 to its "Changing the Course" initiative, which provides residents with high-speed internet, digital devices and digital training.

    The latest: This year's Area 313 Challenge raised more than $200,000 in donations, triggered when golfers scored birdies or better on holes 14, 15, and 16.

    • Total contributions from last weekend's tournament will be announced once the books are closed later this year.

    What they're saying: "This tournament is about more than golf," Rocket Mortgage CEO Varun Krishna said on CBS during the final round.

    • "It's about raising awareness and funds to bridge the digital divide," he said. "We've still got some work to do but this is a very strong moment of pride for us."

    Zoom in: Human-I-T, a discount computer store near the Avenue of Fashion , celebrated its first anniversary in June with support from the Rocket Community Fund .

    • Human-I-T is a nonprofit that opened its first e-waste processing facility in the Los Angeles area.
    • The store on 7 Mile has five employees and offers low-cost devices, monthly internet plans and digital training. Since opening, Human-I-T has sold 320 computers and 220 accessories, Jennifer Jambor, Human-I-T's senior manager of partnerships, tells Axios.
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