Surry Community College’s Small Business Center will host a series of live and interactive webinars in May. Registration for them at surry.edu/sbc. For additional information on the webinars or SCC’s Small Business Center, contact Jennifer Cass Hamlin by email hamlinjc@surry.edu or phone at 336-386-3339.
The first webinar on The Power of the Inbox: Email Marketing as a Key to Grow Your Business will be hosted on Zoom from 6 to 8 p.m. on May 7. What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do?
This seminar takes you step-by-step through the keys to effective email marketing. Participants will learn what it really is (and isn’t) and what it can do for your business. You’ll walk away with five easy steps to harness the power of the inbox. This includes learning how to grow a healthy list, create great content, customize a mobile-friendly template that matches your brand, get people to open your email, and track your results.
From revealing why regular email doesn’t work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don’t), this seminar will give you the keys to the most effective marketing you can do — email marketing.
On May 7, there will be a Farm to Fork Master Class — 9 Building Blocks for Success webinar hosted on Zoom from 6 to 7:30 p.m. Join Roxanne Reed, a 26-year business strategist and agritourism farmer. Participants will explore the Business Model Canvas 9 building blocks of success for any small business.
In this workshop, attendees will begin to understand how to connect the dots and find red flags that could affect a business and prevent growth opportunities. The instructor will guide you through a team exercise that will help you explore how to navigate all opportunities and decide which are best for your business utilizing the business model canvas. At the end of the workshop, participants will have a strong understanding of how to prepare their business and employees for reviewing every new product or service and its benefit or impact.
A webinar on Successful Sales on Amazon will be hosted on FreeConfeenceCall.com from 11 a.m. to 1 p.m. on May 8. Amazon is the leading e-commerce website in the United States with more than $514 billion dollars in 2022 net sales.
In this class attendees will learn the secrets of Amazon’s search algorithm, how to register and choose the account that fits goals and list an item on Amazon for free to maximize profitability.
Participants will learn how to ship items or let Amazon ship them for you with Fulfillment by Amazon shipping services. Learn how to make the most money with every sale. Amazon is the fastest way to start selling online. Sell just a few items and pay no monthly fee with the Individual plan or choose the Small Business subscription for unlimited selling.
On May 14, there will be a Live Demo Workshop: Getting Started with Email Marketing hosted on Zoom from 6 to 8 p.m. Email marketing, you can’t live with it, but you can’t survive without it.
We understand that kick starting your email marketing strategy can be a daunting task. It takes all of the things that small businesses and non-profits don’t seem to have — time, effort and budget. That’s why ConstantContact is offering a workshop that it designed to assist you with finally taking the email marketing leap that you’ve wanted to make.
There will be a live demo on how to make and send powerful marketing emails in minutes. In this session, you’ll learn directly from a ConstantContact expert. The instructor will walk you through, step-by-step, how to create highly effective email marketing in minutes. You will learn how to create mobile friendly and mobile responsive templates, to brand-match your email with colors and themes like a pro, to add features only ConstantContact has, and much more.
The next webinar will be a Farm to Fork Master Class on Financial Strategies. The webinar be hosted on Zoom from 6 to 7:30 p.m. on May 14. You will learn the proven techniques of identifying your best products and services and their benefit and impact on your profitability. You will explore access to capital from the “eyes of a lender” to help you understand and navigate how to prepare your business for short and long-term capital needs and what it takes to obtain the capital with confidence. Students will explore best practices for financial success to include learning how to navigate a cash flow projection and its impact on the business plan. Students will also learn how to identify the best three products/services that will propel their business forward toward profitability.
A webinar on How to Build an Email Marketing Database for Your Business will be hosted on Zoom from 6 to 8 p.m. on May 21. Your email list is the most critical and central piece of your digital marking toolkit. Building that list is of incredible importance. In this class, we’ll examine all the ways to build, maintain, and grow a healthy email list from day one. We’ll review powerful techniques for segmenting and targeting your list. We’ll review automation, the key to providing your subscribers with the positive and enjoyable experience they deserve. This topic is for new email marketers as well as established brands who have already been managing an email database in the past.
On May 21, there will be a webinar on Farm to Fork Master Class — Owning Your Culinary Niche. The webinar will be hosted on Zoom from 6 to 7:30 p.m. Explore the best ways to identify the customers that are the best fit for the business growth and stability and how to build a long-term relationship and buyer loyalty. You will focus on which marketing materials, social media channels, and branding elements will be important for your business goals, and you begin to launch your products and services.
The last webinar will cover Facebook Shops & Facebook Marketplace. The webinar will be hosted on FreeConferneceCall.com from 11 a.m. to 1 p.m. on May 22. If you want to be successful, you can’t just post on your Facebook page anymore. You have to post where the customers are shopping, so where are they? They are on Facebook Marketplace and Facebook Shops. Facebook is the largest social network in the world, with more than 1.1 billion people logging in daily to spend an average of 1 hour on the platform. If you sell products online and you don’t have a Facebook shop, you’re missing a huge opportunity. Let us show you just how easy it is to “Sell to the World” for free. What is Facebook Marketplace? Marketplace is an easy, convenient way to market your small business and sell in your local area. Customers can look through your listings or search for items near them to find great things to buy. Let us show you why you should use Facebook Shops & Marketplace.
SCC will also work in conjunction with the N.C. Department of Revenue to host additional webinars in May. Topics for those webinars include: Business Tax Essentials for the Small Business Owner, Sales and Use Tax Workshop for the Small Business Owner, Doing Business in NC Series: Growing Your Business, Online Seller for the Small Business Owner, and Withholding Tax Basics for the Small Business Owner.
SCC’s Small Business Center also offers confidential business counseling, networking and referral sources, business resources and publications, workshops and computer classes, and much more to assist small business owners.
For additional information on the webinars or SCC’s Small Business Center, contact Jennifer Cass Hamlin by email hamlinjc@surry.edu or phone (336) 386-3339.
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