Armitron Launches Gold Skeleton Watch: Classic Elegance for Modern Audiences

Photo byArmitron

Heritage Watch Brand Attracts Younger Audiences and Enthusiasts Alike with a Modern Timepiece in Classic Gold

Armitron, a renowned timepiece innovator, proudly introduces its captivating Gold Skeleton Watch. This exclusive lineup, offered in a bold Black, sophisticated Silver, and brand-new Gold color, ranges from $165 to $175.

Each meticulously crafted timepiece features a 21-jewel automatic movement, a durable stainless steel case, a band with robust ionic plating, and a mesmerizing exhibition case back.

Photo byArmitron

The Skeleton watch’s unique features include:

• Movement: 21-jewel automatic movement
• Case & Band Material: Stainless Steel
• Water Resistance: Up to 100 meters
• Closure: Fold over clasp with double push-button safety
• Crystal: Scratch-resistant mineral crystal
• Band Length: 7 1/2 inches
• Case Width: 43mm

As we introduce the new Gold variant of our beloved Skeleton Watch, we’re excited to build on its status as a classic best-seller. The Skeleton Watch has always been admired for its bold sophistication and meticulous craftsmanship, making it a favorite among our customers. With its updated color and modern design, we believe this new release will resonate with longtime enthusiasts and a younger audience attracted to its blend of heritage and contemporary style. -Barbara Weichselbaum, CEO of E. Gluck Corporation.

Armitron’s latest addition, the new Gold variant of its Skeleton Watch, follows its highly successful Love Every Second campaign—a pivotal rebranding effort, its most significant since 1975.

This comprehensive initiative has introduced a fresh logo, an updated visual identity, and a complete overhaul of their website.

The new logo blends nostalgic elements with contemporary aesthetics, symbolizing Armitron’s bold step forward into the future.

By launching the new Gold variant, Armitron seeks to attract a younger demographic and captivate longtime enthusiasts.

The Skeleton Watch is celebrated for its exquisite design and modern appeal. It invites wearers of all ages to cherish every moment with style and embodies Armitron’s enduring commitment to celebrating life’s grand and subtle moments.

Armitron also offers its popular Blueprint watch, which features an automatic movement and self-winding mechanism like the Skeleton. Known for its precision timekeeping and durable construction, the Blueprint is available in various finishes, including leather bands, metal bracelets, and a unique iridescent-plated edition, catering to diverse preferences.

Photo byArmitron

For more information about Armitron and the Skeleton Watch, visit www.Armitron.com.

ABOUT ARMITRON

As a brand under the E. Gluck Corporation umbrella, Armitron® connects prestige and curation with unprecedented value and convenience. The company manufactures watches for major fashion brands, including Anne Klein, Nine West, Joseph Abboud, Vince Camuto, and Steve Madden. Headquartered in New York, Armitron is an Official Timepiece of the New York Yankees.

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