Snoop Dogg's Star Power Drives Record Ratings at 2024 Paris Olympics

How the Rapper's Presence Propelled Viewership Numbers to Record Highs on NBC's Coverage of the Games

Photo byUSA Today

Snoop Dogg's star power worked as a catalyst for his role in the 2024 Paris Olympics coverage, which drew record crowds and put the rapper in the spotlight like never before.

The 52-year-old music icon first began his rise to the Olympics when he first teamed up with NBC and hosted a show with comedian Kevin Hart alongside him. But his impact this year has been spectacular, as he attended Olympic events in person and connected with athletes and families like Snoop Dogg can only do.

Photo byNBC

NBC Sports president Rick Cordella says a big part of this year's Olympics success is due to Snoop Dogg's charisma and celebrity appeal. Despite time zone differences between France and the U.S., viewership numbers have skyrocketed with millions tuning into see Snoop Dogg's infectious energy and star power at work.

"It's all about the entertainment factor," Cordella says. "Snoop Dogg has added a little excitement to the games, luring audiences back with his charismatic style and charisma," "he said.

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Molly Solomon, the executive producer, and president of NBC Olympics Production, further underscores Snoop Dogg's widespread popularity and influence, highlighting the rapper's ability to captivate audiences across demographics. "The demand to be in Snoop's orbit, whether it's through capturing selfies or sharing moments with the icon himself, speaks volumes about his impact on this year's Olympics."

Photo byForbes

As the 2024 Paris Olympics continue to wow audiences across the globe, Snoop Dogg is the unexpected catalyst for record numbers of viewers. With his big personality and big charm, the rapper has redefined Olympic entertainment and immortalized the biggest sporting event in the world.

A cross between sports and celebrity culture, Snoop Dogg is the surprise star of the 2024 Paris Olympics, proving that in the unpredictable business of entertainment, true stars shine brightest when given the stage.