EAU CLAIRE, Wis. (WEAU) -One Eau Claire clothing brand came from small beginnings but now people can find them downtown and at this year’s Country Jam. Eau Claire Vintage is a clothing brand made of thrifted products and created by former UW-Eau Claire Student Mike Shoultz. The brand started as an online vintage clothing brand, however, the brand gained so much momentum through social media that Shoultz decided to open a storefront this month. The storefront is located at Riverfront in Eau Claire at 100 North Farwell Street.