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    An Iconic McDonald's Treat Is About to Get a Makeover — Here's What to Expect

    By Carl Stoffers,

    1 days ago

    https://img.particlenews.com/image.php?url=4ArmCZ_0vQ6rBnF00

    McDonald's is giving its iconic McFlurry a makeover — but it's not just about aesthetics. The fast-food giant is rolling out new packaging for its famous dessert as part of a larger initiative to enhance its sustainability efforts while also rolling out the new Mini McFlurry . After ditching the plastic mixing spoons last year, the company is swapping out its traditional plastic lids for paper-based ones and reusable spoons, responding to ongoing consumer demand for environmentally friendly packaging.

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    This change aligns with McDonald's overarching sustainability goals , which include reaching net-zero emissions by 2050 . The company is continuing to phase out single-use plastics across its global operations.

    The brand made the news often last summer, beginning with the launch of the Grandma McFlurry in May. The limited-time offering paid homage to the comforting treats often associated with grandmothers — and was a nod to a Gen Z-centric TikTok trend , " grandmacore ." The trend draws inspiration from cozy, grandmotherly interests such as knitting, baking and an overall sense of nostalgic comfort.

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    In June, McDonald's launched its $5 Meal Deal , designed to provide value and relief to inflation-strapped consumers who were complaining loudly about fast food prices.

    "We heard our fans loud and clear — they're looking for even more great value from us, and this summer that's exactly what they'll get," Joe Erlinger, president of McDonald's USA, said in a statement in June. "Value has always been part of our DNA."

    Related: Don't Have Time to Start a Business? This Doctor, Lawyer and Now Part-Time Franchisee Would Disagree .

    The announcement came after a May 29 open letter from Erlinger addressing rumors and misconceptions about McDonald's menu price increases. Meanwhile, McDonald's move sparked competitors like Burger King , Wendy's and others to introduce value offers to attract budget-conscious consumers.

    Related: Find Out Which Brands Have Ranked on the Franchise 500 for Longest, Earning a Spot In our New 'Hall of Fame'

    Read More: Today

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