Reese's Peanut Butter Cups Can Help You Get in Shape (Sorta)

In a move that most of us have been praying for since childhood, candy is officially being declared a health food! Well, that's a slight exaggeration.

The Hershey Company has partnered with C4 , the popular workout supplement brand, to sell Reese's peanut butter and chocolate as protein powders and Jolly Rancher-flavored energy drinks.

"For years, users have been mixing their own peanut butter and chocolate protein shakes, and we've frequently heard requests for a Jolly Rancher candy flavored C4," Nutrabolt CEO Doss Cunningham (which owns C4 Energy) said in a statement . "This launch is particularly meaningful as we continue to deliver the best tasting and top performing products on the market."

This month, C4 will roll out a Bubble Yum pre-workout powder and canned energy drinks based on three Jolly Rancher flavors: Blue Raspberry, Green Apple and Watermelon. (A 12-pack will cost $27.99.) In October, they plan to release the Hershey's Milk Chocolate and Reese's Peanut Butter protein powders. (Price will vary by size, starting at $29.99.)

Credit: C4 Hershey Nutrabolt

In an interview with CNN , Andrea Hernández, the founder of food and beverage insights platform Snaxshot, called this a smart move by both brands: "It's a way to help entice consumers to try them with flavors that they are comfortable or accustomed to, considering a lot of these powders are notorious for having a weird and unpleasant taste."

The $21 billion energy drink market is booming in the U.S., dominated by the likes of Celsius , Ghost and older brands like Monster. So just like someone who has downed two cans of Red Bull before going out, this party shows no signs of slowing down.

Related: Chuck Schumer Slams Logan Paul for 'Unsafe' Prime Energy Drink