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  • Fiera Hill

    Cookies, NPI & Privacy: What You Need to Know

    2023-11-26
    User-posted content

    Ever heard of cookies?

    No, not those cookies. I am speaking in the context of websites using cookies. You have encountered cookies if you have ever visited website cookies.

    When you press "yes" to a website using cookies, you are allowing them to collect certain information about your online activity. This is a common practice on the majority of websites, as cookies play a crucial role in enhancing your online experience.

    The information collected by websites through cookies may include details such as how you linked to their website, your IP address, and other browsing-related data. This unique aspect of internet activity allows websites to personalize their services and tailor them to your specific needs.

    By collecting this information, websites can provide present or future services that are more relevant to you. They can enhance your online experience by remembering your preferences and offering personalized recommendations. Additionally, websites may also use this data for advertising purposes, enabling them to show targeted ads based on your browsing habits.

    It's important to note that some of the collected information may be shared with other sources. This is referred to as Nonpublic Personal Information (NPI). Websites may share this data with third parties for various reasons, such as analytics or marketing purposes.

    Nonpublic Personal Information (NPI) refers to any information that is not publicly available and can be used to identify an individual. This includes sensitive data such as transaction information, consumer report information, and application information. It is important to understand what this means for you and how government or state entities may collect and use your personal information.

    The collection of NPI allows government or state agencies to perform various functions, such as ensuring compliance with laws and regulations, conducting investigations, or providing services to individuals. While the specific purposes may vary depending on the jurisdiction, it is essential to be aware that your personal information can be accessed and utilized for these purposes.

    It is crucial for individuals to be cautious about sharing their NPI and ensure that they are aware of how their personal data is being collected, stored, and used by different entities. Understanding privacy policies, opting out of certain data collection practices when possible, and regularly reviewing your personal information are steps to protect your privacy in relation to NPI.

    By staying informed about the collection and use of NPI, individuals can make more informed decisions about sharing their personal information while maintaining control over their privacy.

    When you agree to allow websites to use cookies, you enable them to collect valuable information that helps improve their services and provide a more personalized online experience for users like yourself.


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