As the back-to-school season arrives, the excitement is palpable — not just for the usual suspects like character-covered notebooks and sticker-ready pencil boxes, but also for that essential item that tops every student’s wishlist: a fresh pair of kicks. This year, DSW, the leading retailer of branded footwear and accessories, is making sure everyone in the family steps into the new school year in style.
Jagger Snow, Evan Ross, Ashlee Simpson and Ziggy Blu attend DSW’s Back-to-School Kick-Off at Lombardi House.
Earlier this month, DSW unveiled its highly anticipated back-to-school campaign , featuring none other than singer, actress, and fashion icon Ashlee Simpson Ross, alongside her husband, actor and musician Evan Ross, and their children. The campaign highlights DSW’s latest collection of must-have shoes for the season, blending comfort, style, and affordability—a trifecta that makes it impossible to resist.
Scheana Shay attends DSW’s Back-to-School Kick-Off at Lombardi House.
In the campaign, the Ross family effortlessly showcases an array of stylish footwear from top brands, including Adidas , New Balance, Mix No.6, and Jessica Simpson. Whether you’re a parent, teenager, or little one gearing up for the school year, DSW’s selection has something for everyone, with prices ranging from an accessible $44 to $95.
Guests interact with Croc’s activation at DSW’s Back-to-School Kick-Off.
But the campaign didn’t just stop at the photoshoot. To celebrate the launch, DSW teamed up with Ashlee Simpson Ross to throw a star-studded back-to-school kick-off party at the chic Lombardi House in Los Angeles. The event, held last Friday, was a true celebration of style, family, and fun, drawing in a host of celebrity guests ready to embrace the new school year.
Nichelle Hines and Jamie Chung attend DSW’s Back-to-School Kick-Off at Lombardi House.
DSW’s brand partners, Reebok and Crocs, brought their A-game to the party with exclusive on-site activations that kept attendees entertained. Guests, including Jamie Chung, Schaena Shay , Heather Rae El Moussa, Nichelle Hines, Kayden Koshelev, and Jessica Hall, were treated to a day of back-to-school prep with a fashionable twist.
Heather Rae El Moussa attends DSW’s Back-to-School Kick-Off at Lombardi House.
From the latest sneaker trends to versatile, everyday wear, DSW’s back-to-school campaign is a reminder that heading back to class is about more than just hitting the books—it’s about expressing individuality and confidence through personal style. And with Ashlee Simpson Ross and her family leading the way, this school year is set to be one of the most stylish yet.
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