Amazon teams with MrBeast for a reality competition series with a $5 million prize

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MrBeast, aka Jimmy Donaldson.Photo byauthor (licensed under CC BY 2.0)

Amazon.com Inc. has teamed up with MrBeast, a highly renowned internet video creator, for its streaming platform.

The collaboration was unveiled by Amazon's AMZN Prime Video and MGM Studios on Monday, revealing the launch of a fresh reality competition series starring the beloved YouTube sensation.

MrBeast, the renowned YouTuber famous for his extravagant giveaways, is set to take his latest venture to new heights with a show on Amazon's Prime Video platform.

Known off-camera as Jimmy Donaldson, the YouTube sensation recently unveiled a partnership with Prime Video for "Beast Games," a reality competition series offering a record-breaking $5 million prize to the ultimate victor.

Specific details regarding the challenges of "Beast Games" have yet to be disclosed. Promising a fast-paced and high-energy environment, the show will see 1,000 participants competing for the unprecedented $5 million reward.

In addition to being the host, MrBeast will also take on the role of executive producer for "Beast Games." While a premiere date has not been revealed, the show will be exclusively available on Prime Video globally.

Earlier reports suggested negotiations between MrBeast and Prime Video for a reality competition series.

“My goal is to make the greatest show possible and prove YouTubers and creators can succeed on other platforms,” MrBeast said in a statement. “Amazon gave me the creative control I need to try and make it happen. I hope to make the YouTube community proud.”

Jennifer Salke, the head of Amazon MGM Studios, expressed her enthusiasm for collaborating with MrBeast on bringing his creative and high-stakes concepts to Beast Games.

She highlighted MrBeast's ability to captivate fans worldwide, from various demographics and backgrounds. Salke's remarks underscore the anticipation surrounding the partnership and the commitment to delivering top-notch entertainment for a global audience.

Vernon Sanders, head of television at Amazon MGM Studios, expressed awe at MrBeast's vision for Beast Games, aiming for it to become the largest reality competition series. Sanders acknowledged Spotter's role in connecting him to MrBeast and initiating this venture.

He specifically mentioned founder Aaron DeBevoise and president Nic Paul for their contribution. Spotter, a platform that offers creators financial support in return for the rights to their older YouTube content and helps boost their online following, includes MrBeast among its clients.

Donaldson, aged 25, holds the title of the most popular YouTube content creator, boasting over 245 million subscribers on his main channel.

His 2021 rendition of "Squid Game," inspired by the Netflix series, garnered 588 million views and remains his most-watched video.

In this reenactment, he recreated the show's elimination challenges and awarded the victor $446,000.

MrBeast, currently residing and working in Greenville, N.C., achieved an estimated $82 million in gross earnings within the timeframe of June 2022 to June 2023, as reported by Forbes.

This staggering figure is more than double the earnings amassed by any other digital creator in the same period.