Pop-Tarts debuts colossal version of favorite breakfast treat: 73 times larger than the real ones

This limited-edition pastry comes in a three-foot-tall box that mirrors traditional Pop-Tarts packaging, adding an extra layer of fun.Photo byCourtesy Photo

As summer winds down, Pop-Tarts is keeping the carefree spirit alive with the launch of its largest toaster pastry ever: the Pop-Tarts Party Pastry. This colossal treat, 73 times bigger than the classic version, is designed to bring a burst of childhood joy to your final summer celebrations.

Serving up to 73 people, the Party Pastry features the iconic golden crust, strawberry filling, frosting, and sprinkles that fans love, now with the added fun of customizable frosting messages.

Heidi Ray, Senior Director of Marketing at Pop-Tarts, says, "For over 60 years, Pop-Tarts has made moments Crazy Good, and the Party Pastry is perfect for those who want to channel the energy of summers past."

This limited-edition pastry comes in a three-foot-tall box that mirrors traditional Pop-Tarts packaging, adding an extra layer of fun to any gathering. Available in New York City, Los Angeles, and Chicago starting August 7, 2024, the Pop-Tarts Party Pastry is priced at $60, including delivery.