'Clean Nutrition' Whey Protein Powder Company to Stock 2,100 Walmart Stores With Product

Niemann emphasizes that this launch aligns with the company's mission to provide trustworthy and simple nutrition options.Photo byMarques ThomasonUnsplash

Levels, known for its all-natural whey protein powders, has announced its launch in over 2,100 Walmart stores starting August 19th. This expansion marks a significant milestone for the brand, founded by Blake Niemann in 2016.

Levels' protein powders, featuring fewer than seven natural ingredients per flavor, aim to offer clean, affordable nutrition for the whole family without artificial additives. Niemann emphasizes that this launch aligns with the company's mission to provide trustworthy and simple nutrition options.

"Launching in Walmart is a significant step for us," Niemann said. "It’s about staying true to our mission of providing families with clean and simple nutrition."

From a small-scale operation run out of Niemann's apartment, Levels has grown into a nationally recognized brand. The move to Walmart shelves reflects a broader trend of consumer demand for transparency and integrity in food products.