Amazon Deploys Roaming Sidewalk Robots to San Francisco Streets to Promote AI Exhibit

The exhibit, located at Amazon's offices in the Financial District, will feature a series of public-facing events over an eight-week period.Photo byAmazon

Starting Monday, Amazon has launched a fleet of robots on Market Street in San Francisco to promote its upcoming Generative AI exhibit. These sleek, black, wheeled robots, reminiscent of those used by food delivery services, are designed not for delivering meals, but for advertising the company's new exhibit set to open on Wednesday, the company stated.

The exhibit, located at Amazon's offices in the Financial District, will feature a series of public-facing events over an eight-week period, according to the company. It aims to showcase various projects that utilize artificial intelligence, offering visitors a firsthand look at Amazon's innovations in the field.

The deployment of these robots is part of Amazon's effort to generate buzz and attract attention to the exhibit, blending technology and marketing in a unique way, the company wrote.