Beyoncé and Moët Hennessy Unveil SirDavis Whisky: A Fusion of Heritage and Innovation

SirDavis is Moët Hennessy’s first internally developed spirits brand in the U.S., symbolizing a blend of heritage and cutting-edge craftsmanPhoto byCourtesy Photo

Beyoncé Knowles-Carter has teamed up with Moët Hennessy to introduce SirDavis, a new American whisky that merges tradition with modern craftsmanship. This unique collaboration reflects Knowles-Carter's passion for whisky and Moët Hennessy’s ambitions in the American whisky market.

Named after Knowles-Carter's great-grandfather, Davis Hogue, a Prohibition-era moonshiner, SirDavis celebrates a family legacy with a distinct flavor profile. The whisky, crafted by renowned Master Distiller Dr. Bill Lumsden, features a rare mash bill of 51% rye and 49% malted barley. It combines traditional whisky techniques with innovative maturation methods in sherry casks to create a sophisticated and bold taste.

SirDavis has already garnered acclaim, winning Best In Class for American Whiskey at the 2023 SIP Awards and receiving high scores from the New York International Spirits Competition and Ultimate Spirits Challenge. The striking bottle design, reflecting Knowles-Carter’s artistic vision and Southern heritage, further distinguishes SirDavis as a luxurious and exceptional addition to the whisky world.

Produced in Texas, SirDavis is Moët Hennessy’s first internally developed spirits brand in the U.S., symbolizing a blend of heritage and cutting-edge craftsmanship.