ALLCITY Network Expands to Texas Capital City with New Sports Coverage Platform

Dallas, known for its passionate sports fan base, is a prime market for ALLCITY’s innovative approach to local sports coverage.Photo byAndreas RasmussenonUnsplash

ALLCITY Network, a leading digital sports media company, is expanding into the Dallas market with the launch of DLLS on August 26th. The new platform will provide daily shows five times a week, covering the Cowboys (NFL), Mavericks (NBA), Stars (NHL), and Rangers (MLB). Additional weekly programming will feature other Dallas/Fort Worth teams, including the Dallas Wings and TCU Horned Frogs, with Texas Longhorns coverage coming soon after launch.

Dallas, known for its passionate sports fan base, is a prime market for ALLCITY’s innovative approach to local sports coverage. DLLS will fill the gap left by the decline of traditional media, offering a mix of news, entertainment, and community-driven content. The platform will include unique editorial content, social media engagement, and on-the-ground events curated by a team of local experts.

"Dallas has been our top-rated market by all metrics since we began accumulating data in 2019," said CEO Brandon Spano. "We enter Dallas with more momentum than ever, and with the talent assembled here, we are convinced this market will set a new standard for local sports coverage."

Helmed by veteran NBA insider Marc Stein, DLLS features talent from top local outlets like Mavs.com, The Athletic, and the Dallas Stars, ensuring it becomes the go-to source for fans seeking to stay informed and connected with their teams. Shows will stream Monday through Friday on the DLLS YouTube page and across podcast platforms like Apple and Spotify.