Rally House Opens First Austin-Area Store, the Thriving Texas chain's 30th location

Having had Austin on its radar for years, Rally House is excited to finally serve the city's passionate sports community.Photo byMichael DavisonUnsplash

Rally House is excited to announce the grand opening of its first location near Austin, Texas, at Lakeline Mall. This marks the company’s 30th store in the Lone Star State, offering a premier destination for Texas Longhorns fans and local sports enthusiasts to find officially licensed merchandise and team gear. Rally House Lakeline Mall is located on the lower level, across from Dillard's Women's and Zales Jewelers.

Aaron Johnson, VP of Marketing Strategy, expressed enthusiasm about expanding to Austin. "We are always looking to expand in Texas and extend our reach to some of the most passionate sports fans in the country. Rally House Lakeline Mall provides students, alumni, and residents in Austin the outlet to shop the best selection of officially licensed sports apparel and merchandise around," said Johnson. "Rally House is ready to go for the Longhorns' first season in the SEC!"

The new store will feature an extensive selection of Texas Longhorns merchandise, making it a go-to shopping spot for University of Texas fans. In addition to UT gear, the store will carry merchandise for other popular teams, including the Dallas Cowboys, Houston Texans, Austin FC, and San Antonio Spurs, as well as various Texas college teams. Shoppers can expect to find top-tier brands like New Era, Nike, Mitchell & Ness, and more.