Kid-Favorite Build-A-Bear Celebrates National Teddy Bear Day with Special $9 Deal

In addition to the $9 bear offer, Build-A-Bear will hold in-store events, including a meet-and-greet with its mascot, BearemyPhoto bySandy MillaronUnsplash

In celebration of National Teddy Bear Day, Build-A-Bear Workshop will be rolling back prices to 1997 on one of its best-selling products, the Lil' Cub teddy bear. On September 9, guests can purchase the Lil' Cub Brownie or Lil' Cub Pudding Teddy Bear for just $9, both in stores and online. The beloved retailer, known for its unique teddy bear creation experience, is hosting this special promotion as part of the annual tradition that honors the joy and nostalgia of teddy bears.

In addition to the $9 bear offer, Build-A-Bear will hold in-store events, including a meet-and-greet with its mascot, Bearemy. The company’s charitable arm, Build-A-Bear Foundation, will also donate over 10,000 teddy bears to children in need, with a goal of donating 100,000 bears by the end of 2024.

Build-A-Bear’s President & CEO, Sharon Price John, emphasized the company’s mission to provide comfort and companionship through its furry friends, which have played a role in countless special moments for families.