Sweet Meets Savory in Bold Bacon Collaboration with New Grocery Product: Cinnamon Toast Crunch Bacon

Thick-cut bacon strips are hand-rubbed with the blend and held overnight for maximum flavor impact.Photo byCourtesy Photo

In a surprising twist on the classic breakfast staple, HORMEL® BLACK LABEL® Bacon has partnered with CINNAMON TOAST CRUNCH™ to create the first-ever co-branded bacon, combining sweet and savory flavors like never before. The limited-edition bacon, launching on September 16, features a sugary, cinnamon-infused crust, thanks to CINNAMON TOAST CRUNCH's signature CINNADUST™ seasoning blend. Thick-cut bacon strips are hand-rubbed with the blend and held overnight for maximum flavor impact.

Available at select Walmart locations and later expanding to Kroger, this "baconic" creation is a dream for fans of both brands. It’s designed for snacking, pairing, or enjoying at any time of day, offering a bold new take on traditional bacon.

Brandon Tyrrell, senior marketing manager for CINNAMON TOAST CRUNCH™, says, "Sweet and savory is such a classic combination, and blasting BLACK LABEL® bacon with our CINNADUST™ seasoning is a no-brainer to deliver the epic flavor our fans love."