Red Lobsters debuts cheeky contest to win free seafood for an entire presidential term

Through November 10, 2024, customers can scan a Cheddar Bay 2024 QR code at their local restaurant for a shot at winning free seafood.Photo byCourtesy Photo

In a playful nod to election year, Red Lobster has unveiled its "Cheddar Bay 2024" campaign, rallying around its iconic Cheddar Bay Biscuits®. The campaign, which launched today, is a tongue-in-cheek effort to unite diners over their shared love of the popular biscuits, known for their cheesy, buttery goodness.

The campaign offers more than just a clever marketing angle. Red Lobster guests now have the chance to win free Red Lobster for four years—the length of a presidential term. Through November 10, 2024, customers can scan a Cheddar Bay 2024 QR code at their local restaurant for a shot at winning free seafood and biscuits.

Jeff Matray, Vice President of Marketing at Red Lobster, commented on the campaign: “As election season heats up, there’s one thing we can all rally behind – a shared love for Cheddar Bay Biscuits. The truth is, Red Lobster food brings people together, and we’re excited to unite everyone, even if it’s just over lunch or dinner.”

The campaign also includes an assortment of themed merchandise, like lawn signs, t-shirts, and hats, available for Red Lobster fans eager to show their support for Cheddar Bay Biscuits. A series of satirical ads, mimicking political campaign commercials, will accompany the promotion, poking fun at “stale policies” of other restaurant breads.