Iconic American Campbell Soup Company to Change its Name After Over 155 Years

While Campbell's is most associated with its soup offerings, the company has expanded significantly beyond this product line.Photo byGirl with red hatonUnsplash

The Campbell Soup Company, a household name for more than a century, is planning to drop "soup" from its name, marking a significant rebrand as it enters a new era. The company, known for its iconic red-and-white soup cans, will soon be called The Campbell’s Company, a change designed to reflect its broader portfolio of products.

During an Investor Day event in New York City, Campbell’s president and CEO, Mark Clouse, shared the rationale behind the name change. “This subtle yet important change retains the company’s iconic name recognition, reputation, and equity built over 155 years while better reflecting the full breadth of the company’s portfolio,” Clouse said.

While Campbell's is most associated with its soup offerings, the company has expanded significantly beyond this product line. Its current portfolio includes household brands such as Prego, Pace, Noosa, V8, Goldfish, Pepperidge Farm, and Cape Cod Chips. In August 2023, Campbell’s further broadened its reach by acquiring Sovos Brands, the maker of Rao’s Homemade, for $2.7 billion.