Keurig Partners with Star Actress Anna Kendrick to Launch New Iced Coffee Brewer

Kendrick, known for her wit and love of iced coffee, expressed excitement about the K-Brew+Chill brewer.Photo byZack XavieronUnsplash

Keurig has teamed up with Academy Award-nominated actress Anna Kendrick to launch its new "Brew It All" campaign, spotlighting the K-Brew+Chill brewer. This campaign humorously addresses the hassle of frequent coffee shop visits by showcasing how Keurig’s latest innovation offers a premium iced coffee experience at home.

Kendrick, known for her wit and love of iced coffee, expressed excitement about the K-Brew+Chill brewer, which she claims makes it possible to enjoy café-quality iced coffee without leaving the house. The campaign features Kendrick’s playful take on celebrity coffee shop runs and includes strategic ad spots, social media posts, and mock paparazzi photos.

The K-Brew+Chill brewer, equipped with QuickChill and MultiStream Technology, promises to deliver cold, flavorful iced coffee in under three minutes, while also providing hot coffee from any K-Cup pod. The campaign highlights the convenience and quality of brewing at home, aiming to replace unnecessary coffee shop visits with a superior at-home option.