California Fast Food Chains Battle Each Other; In-N-Out Burger No Longer in Top Spot

With this clever marketing move, Habit Burger & Grill is confidently staking its claim in the fast-food burger arena.Photo byamirali mirhashemianonUnsplash

Habit Burger & Grill is making sure that everyone knows it has the best fast-food burger in town, at least according to a recent survey. A billboard near the In-N-Out Burger location near Los Angeles International Airport reads, “Congrats on #2, In-N-Out,” celebrating Habit’s Double Charburger, which was named the best fast-food burger by USA Today in July.

In-N-Out's renowned Double-Double came in a close second. Habit’s chief marketing officer, Jack Hinchliffe, expressed admiration for the competition, stating, “There are hundreds, if not thousands, of burger options out there, and being second best is huge.” He emphasized that the playful tone of the billboard is meant to convey genuine respect for rivals while celebrating their own accolade.

With this clever marketing move, Habit Burger & Grill is confidently staking its claim in the fast-food burger arena.