Study Reveals Generation Z’s Career Aspirations: Models, Influencers, Artists over Science Roles

The results showcase a striking trend: the title of "model" emerged as the most sought-after job for Gen Z, boasting over 385 million InstagPhoto byNEOMonUnsplash

A recent study by Class Central, an online course search engine, has unveiled the most coveted career aspirations of Generation Z, indicating a clear preference for creative roles over traditional professions. The research highlights that members of Gen Z are more inclined to pursue careers as influencers, artists, or models rather than as teachers, doctors, or lawyers.

“This study demonstrates that Gen Z is drawn toward the more creative industries, especially those intertwined with social media, such as blogging and influencing,” said Dhawal Shah, CEO of Class Central.

To compile the rankings, researchers analyzed the volume of career-related hashtags on Instagram, including popular tags like #Modellife, #Doctor, and #Influencer. The results showcase a striking trend: the title of "model" emerged as the most sought-after job for Gen Z, boasting over 385 million Instagram posts.

Following closely, "artist" secured the second position with over 345 million posts, while "photographer" came in third with more than 268 million posts. The top five also featured "makeup artist" at fourth place with approximately 149 million posts, and "blogger" at fifth with around 127 million posts.

The complete list of the top 10 most sought-after jobs includes:

1. Model – 385 million posts
2. Artist – 345 million posts
3. Photographer – 268 million posts
4. Makeup Artist – 149 million posts
5. Blogger – 127 million posts
6. Marketing – 86 million posts
7. Singer – 70 million posts
8. Personal Trainer – 58 million posts
9. Actor – 52 million posts
10. Influencer – 50 million posts

Other notable jobs within the top 30 include writer, YouTuber, and fashion designer. Notably, traditional careers like "doctor" and "lawyer" ranked much lower, with doctor at 25th place and lawyer at 34th.