KFC Launches New Original Recipe Tenders Amid Ongoing Fierce Fried Chicken Competition

The classic KFC® Sauce is also available, combining smoky and sweet notes.Photo byAleks DorohovichonUnsplash

KFC is entering the fray of the chicken tender market with the introduction of its new Original Recipe® Tenders, marking a new chapter in the ongoing "chicken wars." Known for their crispy, juicy texture, these tenders are double hand-breaded using KFC's secret blend of 11 herbs and spices, a recipe that has remained one of the most closely guarded trade secrets in the food industry.

For just $5, customers can enjoy an Original Recipe Tenders Box, which includes three tenders, Secret Recipe Fries, and a choice of two signature sauces. Among the sauces are the new Comeback Sauce, a creamy and zesty blend designed to enhance the tenders, and Sticky Chicky, which features a sweet and tangy flavor profile. The classic KFC® Sauce is also available, combining smoky and sweet notes.

To promote the launch, KFC has rolled out a satirical ad campaign that pokes fun at the competitive landscape of fast food. The campaign highlights KFC's unique offering of three sauces and its legendary Original Recipe, positioning the new tenders as a bold contender in the market.