NBA gets humongous flying billboard to raise profile of American Basketball Globally

The newly repainted aircraft, A6-EOD, will first operate on the EK201 flight to New York JFK on October 22,Photo byAETOSWire

Emirates is marking the start of the 2024-25 NBA season with a striking new livery, showcasing its role as the Official Global Airline Partner of the NBA and inaugural title partner of the Emirates NBA Cup. The eye-catching design, featuring a blue gradient, the NBA logo, and a bouncing basketball, will debut on Emirates’ A380 aircraft starting next week.

The newly repainted aircraft, A6-EOD, will first operate on the EK201 flight to New York JFK on October 22, with additional services to Cairo, Brisbane, and other destinations to follow. From November 1 to December 17, passengers on Emirates flights to and from 14 U.S. and Canadian cities can enjoy NBA-themed offerings, including live games and special menus in select lounges.

Boutros Boutros, Emirates’ Executive Vice President of Corporate Communications, Marketing and Brand, highlighted the significance of the partnership, saying, "We hope to spread the passion for basketball and connect with fans across basketball-loving nations."