The name of the festival has changed this year, but the event is still expected to bring in a large crowd.
"We think it's like a $1.9 million dollar economic impact, about $1.2 million in lodging, and then the other thing of meals taxes and food like that," Hampton Mayor Donnie Tuck, said.
Tuck said that for each night at least 3,500 tickets have been sold with tickets still on sale.
The concerts go on in the evening, but during the day and after the shows the 757 Extravaganza and Marketplace is giving visitors something to do.
"It just allows people to come in and enjoy a free space where they can eat, shop, dance, and move around," Hamilton Peoples, who helped organize the event, said.
John Hood
Peoples said the extravaganza is in its fourth year with over 40 shops and more than a dozen food trucks set up and ready.
Hampton Roads business owners like Brian Vaughan, who helps run Be A J Juice Bar in Norfolk, is participating for the first time.
"It makes a difference, the most important thing is marketing," Vaughan said. "We're getting out here to different people and different cities."
John Hood
Meanwhile, other sellers like Abdul Aeiz who traveled from Harlem, New York to set up his shop, Aeiz Fashion, said this is his second year setting up inside the convention center.
"I came here before for the Jazz Legacy Foundation Gala that happened in the same building in November so it's a city of Jazz here and we like coming here," Aeiz said.
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John Hood 
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