Beyoncé & Levi’s Aim To Inspire Women One Denim Slay At A Time

Source: James Devaney / Getty

Beyoncé Knowles loves a midnight drop. Making the world stop after 12 AM has become her signature style.

So, it’s no surprise that the A ct Two: Cowboy Carter artist premiered her new Levi’s jeans collaboration overnight on September 30. With stunning visuals, a fresh capsule collection, and a “Part One: Launderette” commercial, Beyoncé’s new cowboy-inspired fashion collaboration is finally here.

Are you ready for Beyoncé and Levi’s’ empowering ‘Launderette’?

The new denim-driven partnership will bring a fresh take to some of the brand’s most iconic advertisements through a modern lens. Levi’s shared with the press that it looks forward to working with Beyoncé and her unique lens and style of storytelling.

For Beyoncé, this campaign is all about lifting women up. “Denim on denim has often been seen through a male lens. So this reimagining campaign, which celebrates the iconic female perspective, is important to me,” Beyoncé told the press .

Blue Ivy’s mother continued, “I look forward to exploring innovative ways for our visions to align in empowering women and honoring their strength.”

Wasting no time, Beyoncé wastes no time flipping femininity and outdated norms on their heads in the first commercial. According to Cosmopolitan , the commercial recreates an ad initially released in 1985, which reportedly boosted denim sales by 500%.

The video opens with Beyoncé walking into a laundromat. The “16 Carriages” singer wears a fitted tee, Levi’s jeans, Christian Louboutin denim booties, and a fly denim cowboy hat.

Beyoncé’s boy shorts aren’t your typical ‘tighty-whities.’

She looks around, walks over to the machines, and picks one to clean her jeans. But instead of using water or traditional soap, she tosses in glitter and sequins. Then, she pulls off her jeans, revealing tighty-whities underneath.

The underwear, typically seen on men, is an instant nod to challenging how the world views certain clothing and who wears it. Beyoncé looks stunning in the short shorts, with her curves proudly on display. After tossing her jeans into the washing machine, she coyly sits down and opens a newspaper.

Neither surprised nor embarrassed, Beyoncé looks around confidently as she sits in the laundromat in her cowboy hat and exposed tighty-whities.

Fans have flooded social media since the ad dropped. The Bey Hive has dropped praise, heart emojis, and overall support for the collab and fashion pieces.

The good news for fans is that the drop has just begun. Knowing Beyoncé, we’re sure there will be other ways for her to stun, awe, and come for our coins.

Shop the new iconic collection here .

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