Virginia DMV launches new motorcycle safety campaign

A new Virginia Department of Motor Vehicles advertising campaign is seeking to encourage motorcycle riders to take advantage of safety training courses offered through the Virginia Rider Training Program.

The program offers comprehensive courses for riders at all levels, improving essential riding techniques and safety skills in a controlled environment. Upon completion of the program, riders earn their Virginia motorcycle endorsement.

“As a rider myself, I know training isn’t just a precaution, it’s a necessity. It transforms instinct into skill and uncertainty into confidence, making the difference between a close call and a disaster,” said DMV Commissioner Gerald Lackey, the governor’s Highway Safety Representative. “This campaign is a crucial step in our ongoing efforts to improve motorcycle safety across the commonwealth. By encouraging more riders to participate in the Virginia Rider Training Program, we aim to reduce the number of crashes and fatalities on our roadways.”

To date this year, Virginia has experienced more than 1,200 motorcycle crashes, resulting in 976 injuries and 63 deaths. Henrico is among a handful of localities that have experienced the most motorcycle fatalities this year.

Three out of every four motorcyclists involved in crashes on Virginia roadways had not completed the Virginia Rider Training Program, according to DMV officials.