Nike Announces New Partnership With LEGO Group

Source: Nike / NIke

With Nike having taken all kinds of fiscal losses in 2024, the Swoosh brand is planning on making 2025 a helluva year with their massive amounts of retro grails set to return all throughout the year. To ensure even more success, Nike is collaborating with a toy company to break into a whole new market no sneaker brand has touched, as of yet.

Nike officially announced they’ve entered into a new partnership with the LEGO Group (yes, LEGO) for help “creating new and exciting opportunities for kids and families worldwide” and hopefully release some LEGO bricks that turn into some of our favorite Nike sneakers (not the Panda Dunks though, respectufully).

In a press release for the surprising collab Nike explained why they’ve decided to go with LEGO Group for their latest venture and we’re not mad at it one bit.

“At the LEGO Group, we believe in the power of play to inspire and develop the builders of tomorrow,” said Alero Akuya, VP of Brand Development at the LEGO Group in a statement. “By combining the creativity of LEGO play with the energy and passion of sport we want to inspire new ways for kids to play and be creative. We are excited to partner with NIKE, Inc. on this journey and help reimagine how creative play and sport can unite. Together, we will create unique experiences that will engage and excite kids around the world, inspiring them to explore their imaginations.”

A special digital animation was created to promote the collab.

When we getting some LEGO Jordans to build at home though?

No word on when we’ll be getting some Nike x LEGO merchandise but best believe it’s going to be a hard copp whenever they decide to drop it like it’s hot.

What do y’all want from a Nike x LEGO collaboration? Let us know in the comments section below.

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