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How Vertical Commercial Optimization Platforms Help Pharma Companies Do Omnichannel Marketing Right
In a world full of options, companies need to compete on every prospect and existing customer. As the number of potential channels to reach customers increases, companies need to build strategies for interacting with the right customers, through the right channels, at the right time and with the right messages. Omnichannel marketing has emerged as an effective and efficient means for optimizing this customer engagement. However, while omnichannel is far from being simple in any industry, it raises unique challenges in the pharmaceutical industry. Some of these challenges stem from the nature of sales and marketing in pharma, where others stem from data limitations, process characteristics and regulations.
eVisit Acquires UPMC’s Inpatient Teleconsult Technology
– eVisit, a provider of virtual care solutions for health systems, announced a significant expansion today through a three-pronged approach: acquisition of UPMC’s inpatient teleconsult technology, strategic investments from UPMC Enterprises and MedStar Health, and the addition of key figures to its Clinical Advisory Board. – The strategic expansion...
Merck Global Health Innovation Fund Invests in Qure.ai to Expand Lung Cancer Detection
– Merck Global Health Innovation Fund (MGHIF), a leader in healthcare impact investing, announced a strategic investment in Qure.ai, a prominent developer of artificial intelligence (AI) solutions for medical imaging. – The strategic investment fuels Qure.ai’s Series D funding round and propels their mission of expanding access to AI-powered imaging...
Nestlé Health Science Launches Innovative GLP-1 Nutrition Platform
– Nestlé Health Science, a global leader in nutritional science, today announced the launch of glp-1nutrition.com, a web platform designed to support individuals on their weight management journey, particularly those using GLP-1 medications. – The launch of glp-1nutrition.com reflects their ongoing commitment to empowering healthier lives through targeted nutritional...
Glass Half-Full: How Practically Applied Generative AI Will Enhance Healthcare Operations
The year 2023 marked a milestone for generative AI, bringing unprecedented attention to the immense potential of AI technologies across industries. As a physician who also leads a team of data scientists, I’m thrilled to see this broader market awareness – but it’s important to recognize that AI has been quietly advancing healthcare for decades.
Adonis Raises $31M to Expand AI-Powered Revenue Cycle Automation
– Adonis, a healthcare revenue intelligence and automation company raises $31M in Series B funding led by Point72 Private Investments, bringing Adonis’ total funding to $54M. – With this new funding, Adonis plans to accelerate product innovation, expand its reach within health systems, and grow its team based in...
Welldoc and Instacart Partner to Support Cardiometabolic Health
– Welldoc, a leader in AI-driven digital health solutions for cardiometabolic conditions, announced a collaboration today with Instacart, the leading grocery delivery platform in North America. – The strategic partnership aims to transform healthcare delivery for health plans and individuals managing conditions like diabetes and heart disease by addressing the...
Proscia and Nucleai Partner to Integrate Predictive Biomarker Solutions
– Proscia, a leader in artificial intelligence (AI)-powered pathology solutions, and Nucleai, a leading spatial AI biomarker company, announced a strategic partnership today. This collaboration aims to revolutionize precision medicine by integrating Nucleai’s advanced biomarker technology with Proscia’s Concentriq® software platform. – By harnessing the power of...
INVI Mindhealth Closes $1.5M for Digital Mental Health Solutions
– INVI MindHealth, a leading mental health technology company raises $1.5M in Series Seed funding round. This investment will fuel advancements in their mobile application, focusing on user experience and integrating expert content on various mental health topics and solutions. – Additionally, funds will be allocated to developing “Overwatch,” a...
Black and Hispanic Patients Face Higher Liver Cancer ED Visits, Study Finds
– A new study by Inovalon, a leader in healthcare data analytics, sheds light on racial and socioeconomic disparities in emergency department (ED) visits for patients with hepatocellular carcinoma (HCC), the most common type of liver cancer. – The study, conducted in collaboration with Genentech, a member of the Roche...
HHS Finalizes Rules to Penalize Healthcare Providers Engaging in Information Blocking
– The U.S. Department of Health and Human Services (HHS) announced a new final rule today aimed at preventing information blocking in healthcare. – The final rule establishes disincentives for healthcare providers who engage in practices that interfere with a patient’s access to their electronic health information (EHI). What...
Is the Business of Healthcare Out of Control? Optimize Time and Reduce Administrative Burden with AI
Juggling the administrative business of a complex healthcare system with administering patient care is an undeniable challenge. Healthcare professionals, such as nurses, feel that daily in their roles. The juggling act is increasingly driving reports of burnout and opening discussions around how administrative tasks and expectations have changed within our healthcare system.
Deaconess Health System Delivers 24/7 Virtual Urgent Care Across 50 States via KeyCare
– Deaconess Health System, a healthcare provider serving over 1.5 million patients in Indiana, Illinois, and Kentucky, announced a collaboration with KeyCare. This partnership brings 24/7 virtual urgent care to Deaconess patients across all 50 states through MyChart, the health system’s patient portal. – The partnership empowers Deaconess patients...
Zing Coach Raises $10M to Expand AI-Powered Fitness Coach
– Zing Coach, a health-tech leader backed by Palta, has secured $10M in Series A funding led by Zubr Capital and Triple Point Capital. – The secured funding will empower Zing Coach to expand its development team and bolster marketing efforts to reach new international markets. Additionally, the company will further refine its AI Coach technology.
6 Ways AI is Reshaping Healthcare Diagnostics & Treatment
Of the many industries witnessing AI-led transformation, healthcare happens to be one. Today, AI’s promise in healthcare extends beyond automation-led operational and administrative efficiencies. It’s beginning to show a measurable impact directly on patient care and diagnosis. The AI in healthcare industry is predicted to reach $187.95 billion by 2030.
ColdVentures Unveils FDA-Approved ColdVest to Prevent Heat-Related Deaths
– ColdVentures, a medical device innovator, has unveiled the ColdVest – a groundbreaking wearable technology designed to prevent heat stroke fatalities. – The ColdVest is the first-of-its-kind, Class 1 FDA-approved portable emergency cooling device. It is designed to bridge the critical gap between heat stroke onset and emergency medical intervention, potentially saving lives.
PwC: Pharma & Biotech Dealmaking Heats Up Despite Uncertainties
– The pharmaceutical and life sciences (PLS) sector is experiencing a resurgence in dealmaking activity, with a 20% increase in deal volume over the past year reported, according to PwC’s latest US Midyear Deals 2024 Outlook for Pharmaceutical and Life Sciences. – M&A activity in the PLS sector is...
Sanofi and Biovac Join Forces to Manufacture Polio Vaccines in Africa
– Sanofi, a global healthcare leader, and Biovac, a prominent South African biopharmaceutical company, announced a landmark partnership. This collaboration aims to establish local manufacturing of inactivated polio vaccines (IPV) in Africa, serving the needs of over 40 African countries. – Under this new partnership, Sanofi will continue producing the...
BSIM Healthcare Services to Deploy Innovaccer’s AI Platform to Empower Value-Based Care for Underserved Communities
– Innovaccer Inc., a healthcare artificial intelligence (AI) company, today announced a significant partnership with BSIM Healthcare Services. – BSIM, dedicated to delivering high-quality care to underserved communities, will leverage Innovaccer’s AI-powered platform to optimize its value-based care model and improve health outcomes for the populations it serves. BSIM...
Aranscia and SignatureRX Partner to Optimize GLP-1 Medication Use
– Aranscia, a leader in personalized diagnostics, and Signature RX, a prominent pharmacy supplier, announced a collaborative effort to improve the effectiveness of GLP-1 medications. – The multi-phase partnership focuses on developing personalized treatment plans and ensuring consistent access to these crucial medications. GLP-1s: Beyond Type 2 Diabetes. Glucagon-like peptide-1...
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HIT Consultant delivers news, analysis, and commentary surrounding the transformation of healthcare technology. We go inside hospital IT departments, company boards, payer offices, physician practices, investors’ roundtables and political backrooms for a well-rounded view of the healthcare IT landscape. HIT Consultant examines the challenges, innovations, strategies, along with the political and regulatory trends faced by today’s healthcare business leaders. Our authoritative network of contributors helps provide invaluable and firsthand insights from the people and places that matter the most to our readership.
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