Whether it be from reality television, jumping off the top rope at WWE events, or fighting in a steel cage, the success of these businesses all began with the same ingredient -- influence.
And the next batch of influencers are crossing over from social media to mainstream fame.
Two perfect examples of this are social media superstars KSI & Logan Paul.
KSI, 29, and Logan Paul, 27, hailing from opposite sides of the world (U.K. & U.S.), made their starts on YouTube and Vine (back when Vine was a thing) as teenagers. After amassing audiences in the tens of millions, the unlikely tag team has combined forces to take over the hydration market.
We created PRIME to showcase what happens when rivals come together as brothers and business partners to fill the void where great taste meets function.
Since its launch on January 4th, 2022, the drink has been wildly successful. After a live stream from Logan and KSI announcing that Prime was available in country-wide Walmart locations, rabid fans of the pair stormed store shelves, buying every case available.
By January 8th, Prime's online store had sold out, posting this message:
Online quantities sold out (as of January 8th, 2022)Photo bydrinkprime.com
Prime has now begun selling its coconut-water based beverage in the UK, with plans of spreading to the rest of the world. And, as demand for Prime continues to rise, fans have begun reselling the beverage on eBay and Amazon at exorbitantly heightened prices.
And, in January of 2023, the company has already pulled in $45 million in retail sales.
But, even with all the success Prime has enjoyed in its first year of launch, it wasn't always a clear decision. On an episode of "The MMA Hour", KSI revealed to host, Ariel Helwani, that he was ready to pull out of the deal just days before launch.
"I'm very, very particular about what I promote... for me, I needed to make sure everything was perfect and it just wasn't to my liking."
But, lucky for him and millions of fans around the world, he was persuaded to go ahead with the launch.
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