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Taylor Swift used a familiar PR move to signal her support of Brittany Mahomes. This time, it backfired.
By Callie Ahlgrim,
17 hours ago
Taylor Swift and Brittany Mahomes.
MediaPunch/Bauer-Griffin/GC Images
Taylor Swift was photographed hugging Brittany Mahomes at the US Open on Sunday.
The link-up comes after rumors that Swift had distanced herself from Mahomes for political reasons.
Swift has used paparazzi pics before to show support for other women, but this time, fans are angry.
Taylor Swift took a page out of her time-tested PR playbook on Sunday when she turned up to the US Open with a crew in tow.
Swift, who's on an extended break from the Eras Tour , attended the athletic event in Queens, New York, with a selection of usual suspects, namely her boyfriend, Kansas City Chiefs tight end Travis Kelce , his teammate, quarterback Patrick Mahomes, and his wife, Brittany Mahomes.
Although Swift has been photographed with this group quite a lot during her WAG era , the timing of this particular link-up was notable, thanks to the controversy surrounding Brittany Mahomes' political ties.
Less than two weeks before their US Open outing, Brittany Mahomes was criticized for liking an Instagram post from Donald Trump, which outlined several key talking points from his presidential campaign, including racist and transphobic dog whistle statements like "stop the migrant invasion" and " keep men OUT of women's sports ."
Instead of clarifying her stance, Mahomes shared a vague message on her Instagram story, seeming to dismiss her critics as "haters" with "deep rooted issues." She later doubled down by reposting a tweet that reads, "You can disagree with someone, and still love them. You can have differing views, and still be kind."
As a result, Mahomes earned a personalized tribute from Trump on his own platform, Truth Social. "I want to thank beautiful Brittany Mahomes for so strongly defending me," he wrote . "It is nice to see someone who loves our Country, and wants to save it from DOOM."
Taylor Swift and Brittany Mahomes celebrate a touchdown at Arrowhead Stadium last year.
David Eulitt/Getty Images
Although Swift has yet to endorse a presidential candidate this year, she has historically voted for Democrats . Swift has been especially critical of Trump, accusing him of "stoking the fires of white supremacy" and attempting to "subvert and destroy our right to vote" in 2020.
Left-leaning Swifties had hoped their idol would distance herself from Mahomes now that her fellow WAG is publicly (and, it seems, happily) linked with Trump. Swift appeared to grant their wish on Thursday when she attended the Chiefs' first game of the season ; although she and Mahomes were both cheering for their partners in the VIP section, they were seated separately and weren't seen interacting at all.
This was interpreted as an intentional move by Swift , whose inner circle has long been viewed as a hallmark of her brand all the way back to her squad era . Whom Swift chooses to dedicate her precious little downtime to communicates a great deal about her priorities — and, in this case, her politics.
At Swift's level of fame, a well-timed photo op or well-placed feature is just as valuable as a tweet or public statement — if not more so. This show-don't-tell strategy has the added benefit of ambiguity, allowing Swift to form alliances without giving any real information about her thought process.
Earlier in her career, Swift's so-called "girl squad" was criticized as cliquey and performative. But a lot has changed in a few years: now, we're in a pop-culture landscape where markers of girlhood are celebrated : "Barbie" can break box-office records , and trading friendship bracelets at Swift's own shows has become a tradition. Suddenly, Swift's female friendships have been reappraised as encouraging, aspirational , and strategically smart.
Taylor Swift, Brittany Mahomes, Travis Kelce, and Patrick Mahomes at the US Open.
Al Bello/Getty Images
But no strategy is one size fits all. Brittany Mahomes is not a beloved actor from one of history's most popular TV shows like Sophie Turner, nor is she, as Dazed once described Ice Spice, "the new people's princess twerking the pain away." In fact, by the time she befriended Swift last year, Mahomes was already reviled by many Swifties for defending her brother-in-law, Jackson Mahomes, after he was accused of sexual assault . (Swift herself was sexually assaulted in 2013 and even took her assailant to court , for which she was celebrated by Time magazine as a " Silence Breaker .")
Swift very well may disagree with Mahomes behind closed doors. But that's not enough for her liberal fans, who've been trained to view Swift's public movements as a reflection of her private thoughts, feelings, and beliefs. In the absence of an official endorsement for Harris, all they have to judge is an active association with a Trump supporter.
In the wake of Trump's election in 2016, Swift vowed to be more vocal about her politics. She said she regretted not campaigning for Hillary Clinton and made a point to endorse Joe Biden in 2020. She even released a documentary, "Miss Americana," which detailed the intimate moments that led to her political awakening. "I need to be on the right side of history," she said in one scene, crying.
"This might be the worst and most widespread public backlash she has had in years," one tweet reads , to the tune of over 40,000 likes. "I hope she's freaking out about it."
We'll never know if she truly is. But her next paparazzi shots might give us some clues.
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