Why Iowa offense should be significantly improved in 2024

Iowa has been defined by its defense over the past few seasons, as evidenced by a dominant 2023 season when the Hawkeyes finished fourth in the country in scoring defense (14.8 PPG) and seventh in total defense (282.5 YPG).

Despite an anemic offense that ranked 129th in the country in scoring (15.4 PPG) and 130th in total offense (234.6 YPG), defensive-oriented Iowa finished 10-4 last season. As the Hawkeyes look ahead to this season, several factors suggest the offense is poised for a significant improvement.

One of the most notable changes is the hiring of Tim Lester, former offensive coordinator and head coach at Western Michigan. Lester was brought in to replace Brian Ferenz (head coach Kirk's son), who endured criticism last season.

Lester brings a wealth of experience and a proven track record of success in playcalling and developing offenses. His innovative approach is expected to inject needed creativity and efficiency into Iowa's offensive schemes.

At Big Ten media day, head coach Ferenz praised the new OC:

“He comes with a wealth of knowledge. One thing I do appreciate, he's a former head coach. That wasn't a requisite, but also quickly in the conversation, I think he's got a deep appreciation for how football works, how offense can complement defense, special teams. Everybody is going to be working on the same — you know, towards the same end. So that part's all been good.”

The return of former top recruit Cade McNamara is another crucial factor.

McNamara missed most of the 2023 season due to a knee injury but is set to start this year. His presence alone should elevate the Hawkeyes' offensive potential, as McNamara brings both talent and leadership to the quarterback position.

With a full offseason to recover and prepare, McNamara is poised to lead a more dynamic and effective offense. In 2021 with Michigan (his last full season), McNamara threw for 2,576 yards and 15 touchdowns.

Additionally, Iowa's offensive line and run game should improve due to its loaded interior. The talent is led by the returning guard Connor Colby, center Logan Jones and guard Cade Borud, a transfer from North Dakota. All three of these players finished with at least a 68 PFF run-blocking grade, which ranks them in the 70th percentile among all qualified interior offensive linemen.

These three, led by Lester, should not only be able to better protect the pocket but also help Iowa's running game improve.

The combination of these offensive upgrades, along with what looks to be a similar defense, sets the stage for a more balanced and formidable Iowa team in 2024.

Lester's enhanced offensive strategy and McNamara's return provide strong reasons for optimism that the Hawkeyes will win at least 10 games again, if not more.