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  • J. A. Jackson

    Unleashing Your Author Platform: A Path to Literary Success!

    2023-10-16
    User-posted content

    Imagine you're standing on the precipice of your writing career, the world eagerly waiting for your words. Building your author platform is the critical first step, and here's the lowdown to get you started. Why is this important? Because before you dive into the vast ocean of platform building, you must first craft your bio - your literary introduction to the world. Let's embark on this journey together.

    Crafting Your Author Bios: A Prelude to Building Your Platform

    Before you create your online presence, it's essential to write several bios. These bios will serve as your virtual handshake with the digital world, especially if you haven't set up your social media accounts. Your social media profiles need to reflect the essence of you, the author. Here's what you'll need:

    1. A One or Two-Line Author Bio: Condensing your identity into 280 characters (Twitter's limit) is a challenge, but it's crucial. This brief bio can also serve as your magazine byline.
    2. A Short Paragraph Bio: This bio is versatile, fitting for query letters, online profiles on platforms like Facebook, Tumblr, Medium, Instagram, and more.
    3. A One-Page Author Bio: A more extensive version of your bio, suitable for your website's "About Me" page. You may also need this when submitting to agents and editors who request a separate bio.

    Now, let's delve into the heart of platform building.

    Building Your Author Platform: Tips for Success

    1. Create a Website:
      • Your website is the cornerstone of your author platform. It should feature your photo, bio, and links to your creative writing samples.
      • It's also a hub for building an email list, a valuable tool for future book marketing.
      • Consider starting a blog on your website to share short stories, blog posts, or insights into your writing process.

    (Here, you can provide a list of top affordable website builders and offer links for readers to explore further.)

    1. Publish Articles Online:
      • Publishing articles on platforms like Medium.com can help gain exposure and income for your writing.
      • Explore alternative platforms such as HubPages, Vocal Media, Steemit, Substack, Quora, Fiverr, Ghost.org, WordPress, and Newsbreak.
    1. Maintain Social Media Accounts:
      • A dynamic social media presence is a modern writer's essential. Use Twitter, Instagram, and Facebook to connect with your readers.
      • Set up Facebook pages for your books, but don't rely solely on Facebook.
    1. Explore Other Media Ventures:
      • Start a podcast to engage with your audience, discussing your books and sharing insights.
      • A podcast is a fantastic way to expand your reach and connect with potential readers.
    1. Join Online Communities:
      • Engage with platforms like Goodreads, LibraryThing, Litsy, and Author's Den to connect with readers and fellow authors.
    1. Learn from Fellow Authors:
      • Study and draw inspiration from successful authors' platforms.
    1. Add Content:
      • Regularly update your platform with articles, Q&A sessions, or blog posts about your writing process and personal journey.
      • Consistency is key to building a loyal audience.
    1. Build an Email List:
      • Encourage visitors to sign up for your newsletter with a lead magnet or reader magnet as a thank-you gift.
    1. Connect with Book Clubs:
      • Seek book clubs in libraries, on Meetup, Facebook, Reddit, Goodreads, local community centers, and bookstores.
      • Consider sending free copies of your book to book clubs as a way to find dedicated readers.
    1. Mind Your Social Media Etiquette:
      • Be mindful of your online presence. Avoid getting caught up in drama and think before posting.
      • Remember, your author platform turns you into a brand.

    Why Your Website Matters:

    Jane Friedman emphasized the importance of an author having their own website. Facebook and other social platforms are not under your control. A website is the most effective means to deliver information to your audience. Connecting with your fan base is vital, as fans equal readers, and that's the essence of building your author platform.

    Don't forget, IngramSpark offers a free course on building your author's platform, providing valuable insights and guidance. They are dedicated to not just enabling self-publishing but also teaching you how to succeed.

    In conclusion, building your author platform is a journey that opens doors to endless possibilities. It's about connecting with readers, creating a community, and sharing your passion for storytelling. So, take a deep breath, craft your bio, and begin your remarkable journey into the world of authorship.

    Remember, your story is waiting to be told, and your platform is the stage on which it will shine. Get started, and let the world discover your voice.


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