Journal Square Resurgence Continues as Developers, Jersey City Officials Break Ground on Ambitous New Project

JERSEY CITY, NJ - With the backdrop of numerous pieces of earth moving equipment and the looming towers near the Journal Square transportation hub, Nasser Freres, along with numerous city and other officials, broke ground on a 28-story tower comprising 622 rental homes, as well as commercial and retail space last week.

The new mixed-use development in Jersey City marks the beginning of a $300+ million project set to deliver in-demand residential, commercial, and retail space to the heart of the historic and well-connected Journal Square neighborhood.

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Rising at 25 Cottage Street just steps from the Journal Square Transportation Center, the development, developers say, will also offer a robust amenity offering highlighted by a landscaped rooftop with a pool, lounge area, and views over Journal Square and across Jersey City.

"25 Cottage Street marks our inaugural project in Jersey City, and we are thrilled to be part of the national success story unfolding here,” said Michael Sokoloff, a Partner of Nasser Freres. “Mayor Fulop and his administration have shown remarkable vision in spearheading a renaissance that embraces all aspects of community life in Journal Square. We are proud to contribute to the neighborhood’s resurgence as a vibrant center for living, working, and playing in Jersey City."

This is another step in the shift of development previously exclusive to the Jersey City waterfront to the historic Journal Square.

After decades of decline, Journal Square has seen a resurgence under the Administration of Mayor Steven Fulop, who was among the dignitaries on hand for the groundbreaking.

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Over the last decade Fulop has managed to keep his original campaign promises from 2014 to help draw development to the once premiere shopping district in Hudson County.

“When you take a look around us, you would be hard pressed to find another three-block area in the entire country that has this amount of activity,” Fulop said, highlighting the numerous high-rise developments and a three-acre public park that are under construction, along with the ongoing restoration of the historic Loew’s Theater to its original 1929 glory. “In a short two or three years from now, this will once again be the epicenter of Jersey City, what it likely was 50 years ago.”

The development, which is being built by AJD Construction, is scheduled for completion in the first quarter 2026.

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