Miniso launches latest shop in NJ

Global variety store Miniso is joining the lineup at Newport Centre in Jersey City.

Following its July 13 grand opening, the new store features an array of items inspired by popular characters from brands like Sanrio, Care Bears, Disney, Pixar, Barbie and Peanuts.

Founded 11 years ago in China, the 8,500-plus store chain sells a variety of design-led lifestyle items, such as toys, cosmetics, stationary, kitchenware, home goods and snacks.

Located on Level 1 near Sephora and Uniqlo , Miniso at Newport Centre is open Monday to Thursday, 11 a.m. to 8 p.m., Friday and Saturday 10 a.m. to 9 p.m. and Sundays 11 a.m. to 7 p.m.

The addition at Newport Centre is part of a wider effort to bring a range of fresh, unique lifestyle offerings to locals and visitors, according to the mall’s marketing director, Jill Daniel.

“We’re constantly striving to curate a shopping experience that’s both exciting and accessible for our customers, and Miniso perfectly embodies that vision,” said Daniel. “Their unique blend of high-quality, on-trend products at an affordable price makes it the perfect destination for everyone and we are confident our customers love Miniso just as much as we do.”

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New York Fries also now calls the Newport Centre home. Click here for more.

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The brand’s Jersey City arrival comes about two months after it launched a flagship at American Dream in East Rutherford.

Within New Jersey, Miniso also has locations at Westfield Garden State Plaza in Paramus, Cherry Hill Mall in Cherry Hill and The Mills at Jersey Gardens in Elizabeth.

For Miniso, North America is a priority area for growth and it is accelerating store expansion efforts into key business districts in major metropolitan areas.

Of the $1.9 billion in revenue Miniso recorded last year, North America’s 172 stores posted $160 million in total sales. That surpassed the brand’s performance in all other global markets, excluding China.

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