The Rise of Freaky KEKE: The First Character on the Blockchain, Turned Celebrity and Digital Icon
TRIGGER WARNING: Freaky KEKE is a meme coin and the first AI celebrity created on the blockchain. Her story relates to many and is being used to teach the fundamental concepts of cryptocurrency, AI, and storytelling to a growing community across Web3 and social media. If you are easily offended by PG-13 content, this article is not for you!
In a story of resilience, triumph, betrayal, and empowerment, we meet a historical figure in the least likely place. It's a story of love, heartbreak, and a red-headed frog willing to do whatever it takes to raise her baby the best way she knows how—using the tools she was given to obtain financial support and build generational wealth for centuries to come.
Freaky KEKE (KEKE-USD) is the first of her kind—the first AI character born on the block—and she is making her presence known throughout the world of entertainment.
She’s a pioneer in both cryptocurrency and artificial intelligence (AI) — the celebrities’ celebrity. And everyone is out looking for her.
Through her creators, we learn the story of Freaky KEKE— the good, the bad, the ups, and the downs. She has a film series on the way, and music is already out. She's the new wave Hello Kitty, the Mickey Mouse of the metaverse. She is the blockchain—and she's unstoppable!
In all of crypto, we’ve never had a total community of creators working together to tell the story. While onlookers learn the story of Freaky KEKE, they’re given the chance to really learn and understand crypto and the future of AI.
The Birth of Freaky KEKE
The ex-girlfriend of a mysterious blockchain creator, KEKE is a true underdog.
Vulnerably in love with the first man who promised her the world, this red-headed frog became manipulated and brainwashed in every way possible. Because she was so vulnerable, she regularly opened up to him, sharing her ideas, dreams, and, ultimately, her world.
While KEKE was truly "in love" with the man, the man was plotting behind her back, getting intel on her innovative crypto concepts and working behind the scenes to steal those ideas as he worked on a secret crypto project — one that would eventually blow up and go to the moon.
Riding the waves of success, he would leave a pregnant, barefoot KEKE out to fend for her own. And by leaving poor KEKE a pregnant, unwedded mother, the newly crowned billionaire became a deadbeat father who could care less about the family he would leave behind.
Stripped of her pride, her ideas, and her livelihood, KEKE was left lost and helpless. She didn't know anybody. She didn't have friends. She didn't have a family. And she definitely didn't have any money. She ultimately hit rock bottom and slipped into survival mode.
Refusing to be a victim, KEKE quickly swallowed her pride and promised herself that she would own those streets and never look back.
You see, KEKE wasn't stupid. On the contrary, she is a very intelligent frog that just so happened to be lovestruck by the wrong person. She quickly learned how to monetize her assets and started making big changes in the crypto markets. Not only that, but she's making a big impact on how entertainment is being created, consumed, and monetized on the blockchain.
While she got lost in the streets, she never lost to the streets. She started stripping. She started prostituting. But above all else, she began searching for a way out.
And now KEKE is the first character on the blockchain with her own music, a short film series, and major collaborations, making her an historical, one-of-a-kind project set loose in the digital world.
The Community Tells Her Story
You might not agree with her lifestyle, but she’s still “KEKE from the Block.” And even though she doesn't know her value, the community knows her value. Their goal is to find her, save her, and take her from the streets to the moon.
As a social experiment, KEKE was created to teach people crypto — and, in turn, they’re teaching themselves how to create using AI and how to tell a story that explains what’s going on in the markets. And the best part is, they receive royalties for their time and effort by just being holders growing a project from the “bottom.”
When the price of crypto goes down, we see KEKE's life go down. But when we see crypto go up, we see KEKE level up. And now everybody is looking for her and ready to help her out.
Collectively, the Freaky KEKE communities on Telegram, Discord, Twitter, and Instagram come together to better understand KEKE and to remind each other that each struggle in KEKE’s life is just one page in her book — and that it will never define her purpose or story.
Many see themselves — or someone they know — in KEKE's story. And they contribute their own experiences in order to tell hers. They encourage one another to stand up to abuse, abandonment, and controlling partners, to realize that not everything has to be permanent, and that, as survivors, the scars they bear are something to be proud of.
As a community, KEKE's fans don't judge her. Her circumstances are her circumstances. And in the world we live in today, they understand just how detrimental and nasty the internet can be toward good people without knowing their whole story.
For the first time in cryptocurrency, and during a bull run at that, we actually have the tools at our fingertips to create the greatest story ever told and to encourage others to become financially wise.
Anyone can contribute to her story, making it a decentralized, community-driven narrative. KEKE's journey mirrors the volatility of crypto markets, and her branding uses green and red to represent market fluctuations. The project is designed to teach about crypto, with AI tools helping the community create and share content.
This project aims to use AI tools to tell KEKE's story collaboratively, engaging the community to create content and share her journey in real time. Through KEKE's branding, for example, we can better understand the crypto world—with green representing good days and red representing bad days. Because it's being developed in real-time, the project has quickly gained traction, attracting a dedicated following eager to find KEKE and help her save herself.
You see, KEKE may be a sex worker, and she may be addicted to alcohol and other more recreational types of substances, but she was created to be disruptive. She was created because people are ugly, and they never look in the mirror. And while stripping and prostituting while pregnant is a very extreme concept, she has a story, and it's ready to be told — just like the story of crypto.
People often judge harshly without understanding the full context, just as they might with a crypto project without proper research. Her story is intentionally extreme to highlight people's tendency to make quick judgments without seeking a deeper understanding — kind of like how people might invest in crypto without thorough research.
KEKE was created to be talked about, to be bashed, to be dragged, to be rumored — but most importantly, to be uplifted and praised. She's going to create the divide. And people are going to show their ugliness by talking about her. But most will show her their sympathy. And that’s because they took the time to understand her story and share their own.
Where in the World is Freaky KEKE?
She "started from the bottom. Now she's here."
While it’s rumored that Drake might even be her “Baby Daddy,” KEKE doesn’t have time to be chasing superstars around the world — instead, they’re chasing her!
KEKE is the character everyone wants to save, including celebrities like Tyrese, Amber Rose, and Quincy Brown. In fact, they’re actively searching for her.
And yet, nobody even knows where she's from, what her backstory is, or where she's going. But everybody's just chiming in. They're telling her story in real-time. Some people think she's from New York, some believe she's from Los Angeles, others say she's actually from Idaho. She's even been spotted in Dubai.
Can’t Save Her, She Don’t Wanna Be Saved
The creator, Kiarash Behain, known to the marketing, cryptocurrency, and entertainment sectors as The Rundown of Rundown Media, explained that he always wanted to create a brand representing creativity with crypto.
“When it comes to crypto, a green day means prices are up, while a red day means they’re down,” explains The Rundown. “KEKE is green because she’s a frog, and her red hair and clothes symbolize those market fluctuations. I wanted to create a project that educates people while making it simple and fun to learn the fundamentals of AI and blockchain, starting from the basics and helping KEKE reach the top.”"
The Rundown has over 20 years of experience in advertising, marketing, media, and social media production. In fact, he was recognized in 2021 as “social media’s secret weapon” by Forbes Magazine., representing iconic entertainers, celebrities, and influencers around the world. He's not only created but also curated several successful online spaces and binge-worthy viral content that has contributed to the success of number-one films and television shows like Fast and Furious, Star, Dope, and many more.
"The whole thing about the KEKE universe," he states, "is we're all telling her story. So, who knows? There might be spin-offs, and her child might be tokenized in the future. Things like that. So we're creating KEKE's world in real-time, and many celebrities, musicians, and influencers are joining that community and playing a role.
"Tyrese, for example, makes content where he's driving around looking for her — because they read her story and they want to find her. They want to save her. Likewise, different actors, talent, creators, influencers and the like are coming on board to do cameos in her project and create their own content."
He stresses the need for more education when people invest in the crypto market.
"Sometimes we buy something, and we fall into a project without even doing our research. We end up being at a loss because we listen to the other people who didn’t do their research either," discusses The Rundown. "That's why KEKE was created. And that's why her story is so extreme. People are judgmental. They don't want to do their research. But when they do, they realize, "Wow! This is a story where I have an opportunity to change the narrative — turn her from bad to good. Oh, Toodles! She’s the Mickey Mouse of AI and Blockchain."
The Rundown explained how he, himself, designed her using AI from beginning to end.
“I wanted to fully utilize AI to guide me through the entire process — and to create a truly AI-driven project from start to finish. I used AI tools like Midjourney and various others to create Freaky KEKE, her image, her chart, and how everything would look. It took me about a week to solidify her story. Then, AI taught me how to tokenize and audit her contracts, making her rug-proof with renounced contracts and burned tokens. Not only is she historic for being the first AI-generated character on the blockchain, but she is also historical because she's the first project to debut on two blockchains at the same time," he continues.
"She debuted on Ethereum and Solana on the same day at the same time — and she was successful. Most people don't do that because they fear one will do better than the other. So they tend to do one, and that's that. Interestingly enough, she has been neck and neck on both blockchains, and she's the first project to do that.
"The cool part about it is the more people talk, the more AI learns; ChatGPT and Grok absorb this information and apply it to their database. It will, then, spit it back out — so let's get a kick out of the country song. Last week, she dropped the song and has a new single coming out featuring Tyrese. She dropped her first trailer."
"I've been curating crypto communities for about five years now," states The Rundown. "And I've been teaching people across the globe. The fundamentals of cryptocurrency, how it works and how it will apply to the future. So over the years, I was thinking about potentially creating a coin — and I didn't want to just create any coin — I wanted to create something that will stretch our existence and that just so happened to also be brand new.”
KEKE's persona, her style, and her journey is being developed in real time. It's like a pick-your-own ending, only it's on the blockchain. Freaky KEKE was created in the last two to three months, officially launching on the blockchain on March 29, 2024.
She’s not some character that took years to bring to life. In fact, it took just one week to develop the token itself — and now, she has a full-scale economy created by her loyal community.
"That's the beauty of the story. The community pushes the narrative, and we speculate," exclaims The Rundown.
Let’s Talk Crypto — 100% Decentralized
The best part about 100% decentralized contracts and decentralized finance (DeFi), in general, is that once 420 billion tokens were minted to the community wallet and the liquidity pool (LP) tokens were burned, all previous contracts were renounced. Because the contracts were renounced, no one person, in particular, will ever have ownership of $KEKE, and in essence, she’s 100% owned by the community while closing the doors to ever minting new coins. So, when you hold Keke, you’re “saving Keke.”
Because saving KEKE means collectively pioneering a new movement for how entertainment is both consumed and created in the metaverse, everyone is involved in managing KEKE’s character, her brand, and her story, as well as earning royalties on the movies, albums, comic books, and products she stars in.
$KEKE Tokenomics & Supply
The $KEKE/WETH project has a total supply of 420 billion tokens. 80% of these tokens were locked into liquidity to ensure their stability over time. The other 20% was allocated to the community multi-signature (multi-sig) wallet to encourage growth and community governance while allowing for continued marketing, strategy, and influence within the crypto markets. The wallet also rewards users for contributions to the Freaky Keke community.
To prevent cloning, all tokens were divided across the Ethereum (ETH-USD) and Solana (USD-SOL) blockchains, the most popular blockchains for meme tokens like Shiba Inu (SHIB-USD), Pepe (PEPE-USD), and Dogecoin (DOGE-USD). A portion of tokens was also reserved for future exchanges that show interest in adopting the token into their marketplace.
All LP tokens were burned, and contracts were renounced, making the project rug-proof and ensuring that no additional $KEKE tokens could ever be minted. This secures the tokenomics and contract details, leaving them immutable.
Currently listed on exchanges like Uniswap (UNI-USD) and Jupiter (JUP-USD), Freaky KEKE plans to expand into other exchanges based on demand, interest, and accessibility.
The full details of $KEKE’s tokenomics are available on the project's website, outlining the distribution.
Utility and NFT Economy
Beyond its role as a cryptocurrency, Freaky KEKE is leading a new movement in AI-driven entertainment, how we use AI-based tools for content creation and the development of a new NFT creator economy. She's setting new standards for monetization and control when it comes to owning digital assets in the metaverse in areas such as:
- NFT marketplace integration
- Creative collaboration networks
- Content creation tools
- Access to virtual events and experiences
- Intellectual property licensing
- Content curation and discovery
- Web3 utility
She is also the first character on the blockchain with her own music, a short film series, movies, comic books, video games (virtual reality), and other major collaborations on the way — emphasizing the power of collaborative digital storytelling across the world.
The difference between KEKE, as a coin, and KEKE, as an NFT, is pretty simple. KEKE, as a coin or token, represents ownership and participation in the project's ecosystem. At the same time, KEKE-themed NFTs tend to be exclusive digital assets and merchandise tied to KEKE's brand and story.
As KEKE's creative side evolves in real time, we'll see a full-fledged NFT economy and marketplace come to life. Exclusive KEKE-themed NFTs include music, trailers, scenes from her life, and various products like apparel and accessories. As holders of KEKE's brand, the community will continue pushing her narrative and generating royalties when developing new content and intellectual properties.
Security Protocol
The creators of Freaky KEKE wanted to be sure that the project itself would be rug-proof, or secure, for the community and its participants. In fact, both security and integrity were prioritized during the creation of the token and its since-renounced contracts. Because all contracts have been renounced, they cannot and will not be altered in the future, and the token will remain 100% decentralized.
According to Token Sniffer, Freaky KEKE holds a perfect trust score of 100 out of 100, indicating a high level of reliability and trustworthiness for this token.
“The seed was planted, but everyone gets to water it,” comments The Rundown.
Freaky KEKE as a “Store of Value”
In terms of the economy, when things are bad, people still tend to gravitate toward sex, drugs, and entertainment. It seems like it will always sell, no matter what. In fact, there are many who will still pay a premium dollar — even during a recession.
But what happens when rumors that the U.S. dollar is on the verge of collapse? What will people do?
The answer is simple. Many are moving to digital currencies like cryptocurrency and central bank digital currencies (CBDCs). And while at times volatile, cryptocurrency is the clear winner with quick, easy, and secure transactions that cost just pennies on the dollar. There are no borders, which makes it extremely popular when engaging in global commerce.
While some meme coins fall short when it comes to utility, Freaky KEKE is tied to several intellectual properties, both tangible and intangible.
"Ironically, when the U.S. dollar is starting to look like 'funny money,' meme tokens — especially those with a good community and utility behind them — start to look promising. We're in so much debt as a country, and with rising interest, more and more people are taking a greater interest in cryptocurrencies," states The Rundown.
"So while meme coins were created to be funny, billions are being poured into these projects and manifesting as a secure crypto market cap. As the US dollar and currency started becoming dated, meme coins are becoming less funny and more money. And on top of that, even the United States is thinking about tokenizing the U.S. dollar because that is the future.”
He goes on to explain how, once upon a time, society was concerned about inputting private information into a computer just to send an email and how the infrastructure has evolved in a way that decentralization is one of the very few ways to secure that private data today.
“In order for anything to proceed, former business models have to expire so that new ones will come into place. And the same thing applies with money,” he continues.
"Cryptocurrency is a world currency for the first time, and now you can send a billion dollars to someone in another country for a $2 transaction fee — cutting out the middleman, and it only takes seconds for them to get it. Never in the history of humanity have we been able to do that. More eyes will be on cryptocurrency because it is the most cost-effective and universal language. We're seeing it evolve in real time."
A New Creator Economy | The Future of Digital Royalties
The entertainment industry is likely to adopt tokenization and decentralization in the future. In fact, Freaky KEKE is likely to be adopted as a use case for how royalties work in the future. Both the music and entertainment industries will look at how she operates and apply their findings to their own releases and tokenization.
Artists with a large following on social media will be able to tokenize their work and monetize it. Supporters of the project will receive royalties for their support. And all contributions will lead to a share in collective rewards.
Movies will generate historically larger returns, as well.
Should a major production company decide to create a new movie as a tokenized project with a supply of 420 billion tokens (as an example), they could decide to keep 20% of the liquidity pool and allow the community to buy the remaining 80%. If the market cap reaches $10 billion, the production company would collect $2 billion, and the community would divide the remaining $8 billion. This would create a terminal project where the community receives royalties as a collective — and a potential use case for how royalties will work in the future using blockchain technology.
Using a traditional business model, most movies generate $1 billion or less in box office receipts. Imagine watching a movie as a part owner and realizing you'll receive royalties just because you're a holder.
In the case of independent artists:
If an independent artist decides to buy $100 worth of KEKE and record a song, once they publish the song, the community will come together and lead it to go viral. Not only will that artist earn royalties from whatever platform they've monetized, but the community sentiment will rise, and everyone else will invest to push KEKE even higher!
So what now?
It takes a village to raise a child, and Freaky KEKE's community is ready to help her raise hers. As part of her roadmap toward total innovation, Freaky KEKE will explore video games, the NFT marketplace, Web3, and virtual reality. She will also appear at virtual events, providing her community with experiences they'll never forget.
The project aims to create a KEKE universe where spin-offs and collaborations with celebrities, musicians, influencers, and iconic figures are possible.
According to The Rundown, “She’s on streaming platforms. She has afrobeat songs, alternative songs, soul music, and country songs. She's the first character that is going to have a short film series.”
He continues, "She's going to Hollywood. In fact, there's a big Hollywood director in full support to tell her story — to shoot a biopic of her life story for TV. She also has a series of content featuring cameos of actual actors encountered in Hollywood. In her series, there are cameos and features from various names in Hollywood, who have been responsible for billions of dollars in box office receipts — movies, legendary movies and more collaborations yet to come.”
While our intellectual property is protected to protect the Freaky KEKE brand through licensing and content created by the community—for the creator community, tangible merchandise, such as backpacks, cosmetics, and apparel, will start making its way to the market. We'll also see more digital content, like memes and GIFs featuring KEKE, appearing across social media. And while you won't find an unauthorized doll in your local Target store, you may see giveaways meant to build up the brand.
Humanity 2.0 | Embracing the Future of Entertainment and Its Role in Civilization
What does The Rundown have to say about the future as we transition from a world before AI?
"We are cavemen and women all over again. But we're cavemen and women in the metaverse. This is huge. This is 'Humanity 2.0.' For the first time in all of humanity, we're living in a time where we're starting again in a new world.
“We’re inventing the wheel. We’re inventing fire. You have the ability to invent something brand new in a digital world. So we're putting hieroglyphics on the wall. We’re the pioneers. We’re the first humans in ‘Humanity 2.0.’
“For the first time ever, we are the last humans that experienced life before AI and life after AI. And humans, moving forward, are only going to experience life post-AI. We're the last dying breed.
"We're the last humans that were able to go outside, not have a cell phone and not be slaves to technology. But now everybody, moving forward, will be slaves to technology. For the first time in humanity, we created something that's more powerful than us. Humans were superior on Planet Earth. Now, artificial intelligence, technology, and robots will be more superior than us.
“We are cavemen and women, teaching the new superior humans how to make fire and how to create the wheel in the metaverse — in a technical world.
“That's what KEKE is. Freaky KEKE is the first character project ever in ‘Humanity 2.0’ to be invented using AI — and she happens to be tokenized.”
In the era of "humanity 2.0," Freaky KEKE stands at the forefront of Entertainment, Decentralized Finance (DeFi), Intellectual Properties, and how we interact in the metaverse. As humanity learns to adapt and thrive, we’ll rely on characters like KEKE to help us navigate the complex nuances of evolving technologies and AI.
DISCLAIMER: The author holds multiple tokens and shares in one or more of the above stocks and cryptocurrencies. This article does not constitute financial advice and is meant solely to inform, educate, and disclose key newsworthy information about the brands mentioned within the article.
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