Fisherrr: How New York Artist Cash Cobain Made A Summer Hit With The Help Of The Marketing Platform SymphonyOS

Source: Theo Wargo / Getty

Cash Cobain busted out of the underground this summer thanks to a wild single that caught fire–and a year’s worth of smart promotion groundwork. A pioneer of sexy drill, New York’s hotter, more RnB-flavored offshoot of drill, Cash’s beats and humor have built an entire world around his tracks. Now, thanks to SymphonyOS, Cash and his team have turned one of his latest singles into New York’s song of the summer.

Cash always knew how to connect with fans. The budding Bronx artist is known for creating a new record in the studio and then plugging his phone in at the nearest club’s DJ booth to see how people on the floor react. This attitude helped Cash gather a passionate following as an independent artist. “He is able to remain so in tune with his fans and what they like,” says Giant Music’s A&R Daniel Byrnes, who signed Cash back in 2022. “In turn, that gives his fans a feeling of inclusion that makes them extra engaged in his next move.”

It was time to break through to the next level, and his next move needed to be a big one. He planned to drop four singles in six months, tracks with some killer features by artists including Ice Spice. (“ Fisherrr ”) Cash and his team wanted to maximize the moment. They had a million ideas but they needed the right partner to manage their efforts quickly and simply. They turned to SymphonyOS, the music marketing platform that lets artists both customize and automate their promo.

SymphonyOS helped Cash gather fan data and build buzz around his singles using Forever Presaves. Cash’s team plastered NYC with no-release date pre-save QR codes, while Cash posted a teaser to his socials, meaning that fans could sign up to get all future releases, with no set date attached. This unlocked fans’ emails so that Cash had a direct line to his most dedicated fans. With each release, Cash’s saves and email list doubled, until he reached critical mass with his Ice Spice remix. This song, combined with fan-driven marketing through Symphony, compounded into 600% growth. Cash hit 4.9M monthly listeners on Spotify by mid-May. “Fisherrr” and Cash’s fanbase have only grown from there.

It worked so well because SymphonyOS’s tech blended perfectly with Cash’s ideas and vibe. “When we are coming up with plans, it all starts with Cash. We are an artist-led operation and build off his momentum and passion. The ideas never stem from ‘how can we get x amount of streams’ –– it’s always how can we serve the community that we are blessed to have accumulated over the past few years,” explains publicist Sam Hadelman. “Brick by brick means starting at the ground level, laying a solid foundation in each department, and building upon each other’s success and strategies to push an artist we all believe in with all our hearts.”

“I loved that Symphony was always down to cater to Cash’s fanbase specifically. Everything from the design of the landing pages, to the various data acquisition capabilities ultimately led us to partner with Symphony,” says Byrnes. “It’s been a seamless process that we’ve integrated into all of our releases.”

Congrats to Cash on his success! Check out the video for ‘Fisherrr’ above.

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