Sturgis Motorcycle Rally collects $1.3M in tax revenue

STURGIS, S.D. (KELO) — The tax collections from the 2024 Sturgis Motorcycle Rally are estimated to be over $1.3 million.

A news release from the SD Department of Revenue says including state sales tax, tourism tax, municipal sales tax and municipal gross receipts tax, the estimated total collections were $1,399,501.

Revenues from temporary vendors in the Black Hills were down 3% compared to 2023. State sales tax accounted for most of the collections with $790,805. At this time last year, the department had collected $818,784 in state sales tax. The department’s 2024 collections also included $271,322 in state tourism tax and $337,374 in municipal taxes, according to the news release.

The 2024 rally had 896 temporary vendors, 17 fewer in attendance than in 2023.

The Sturgis area saw an 8% decrease in tax collections from last year, while the southern Black Hills saw a 12% increase from 2023, according to the news release.

The Sturgis mayor is asking for a 10% budget cut across all departments and the city is looking for other ways to earn revenue.

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