Here’s your chance to meet this soccer star and score sweet deals

DALLAS (KDAF) — King’s Hawaiian ^® has partnered with professional soccer’s Alex Morgan for the brand’s new “Be the Game Day Hero” campaign. The campaign celebrates the real MVPs of game day: parents and caretakers who lovingly juggle it all, from shuttling their kids to youth soccer practice to packing the pre-game snacks that fuel them – and so much more.

As part of the campaign, King’s Hawaiian is hosting a sweepstakes, promoted via in-store signage, that offers opportunities to score gift cards and a virtual meet-and-greet between a winning youth soccer team and Alex Morgan herself. The gift cards will be awarded so that parents and coaches can stock their child or team up with the essentials.

In addition to the partnership with Alex Morgan, the “Be the Game Day Hero” campaign features a collaboration with American Youth Soccer Organization (AYSO), which will include King’s Hawaiian advertising at the organization’s events and in AYSO email blasts.

King’s Hawaiian is also working with soccer marketing, media and experiences agency For Soccer and sponsoring their owned-and-operated properties Alianza de Futbol and Black Star, the largest soccer programs in the United States that provide opportunities for Hispanic and Black players of all ages and backgrounds.

For more information about King’s Hawaiian’s “Be The Game Day Hero” program, and to discover how your team can win a virtual pep talk with Alex Morgan and soccer gift cards, visit www.BetheGameDayHero.com .

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