Global pop star Troye Sivan partners with iconic brand

DALLAS (KDAF) — Gap is stepping up its game this Fall 2024 with a campaign that’s all about embracing creativity and personal style through denim. Titled “Get loose,” the campaign showcases the brand’s fall denim collection as the ultimate canvas for originality, blending fashion, music, and dance.

Leading the charge is GRAMMY®-nominated global pop sensation Troye Sivan , who brings his signature style and sound to the campaign. He’s joined by the dance group CDK Company, with choreography by Sergio Reis, set to Thundercat’s viral hit “Funny Thing.” The film, shot by Dan Martensen, captures the essence of freedom with dancers moving effortlessly in baggy and loose-fit denim, inspiring viewers to find their own flow.

The Fall 2024 campaign officially launches on August 21, with the denim collection already available in stores and online. And for those who can’t get enough of Sivan, Gap will also collaborate with the artist to create an exclusive in-store playlist, available on Spotify.

For the latest news, weather, sports, and streaming video, head to CW33 Dallas / Ft. Worth.