Build-a-Bear Scores “collaBEARation” with Super Bowl Champion

DALLAS (KDAF) — Build-A-Bear Workshop is teaming up with the Kansas City Chiefs in a bear-y exciting way! The back-to-back Super Bowl champs just inked a multi-year deal with Build-A-Bear, making them the official bear brand of the team.

This “collaBEARation” means fans can expect some fun and furry surprises at Chiefs games, starting with the Fan Cam experience. Spot a Build-A-Bear in the stands during home games, and you could win a special prize! Plus, KC Wolf , the team’s beloved mascot, will be proudly presented by Build-A-Bear.

But the fun doesn’t stop there. Football fans can snag co-branded NFL Build-A-Bears for every team, and on “Jersey Thursdays,” fans who wear their favorite team’s jersey to participating Build-A-Bear stores get a 10% discount. Whether you’re cheering for the Chiefs or another team (I’m talking to you, Dallas Cowboys fans), click here to score big!

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