Soulman’s Bar-B-Que Celebrates 50 Years of BBQ Excellence

DALLAS (KDAF) — Soulman’s Bar-B-Que is celebrating its 50th anniversary on October 19.

Since opening its doors in 1974 in Pleasant Grove, Soulman’s has become a household name synonymous with authentic, slow-smoked hickory BBQ, hearty sides, and strong community ties. In celebration, the first 74 guests at each of the 21 North Texas Soulman’s locations will have the opportunity to enjoy the signature Chuck Wagon special with 1lb of meat, two (16 oz) sides, three slices of Texas toast and bar-b-que sauce for only $19.74 (a savings of more than $16).

“Reaching this milestone is incredibly meaningful to us,” said Brett Randle, CEO of Soulman’s Bar-B-Que. “It’s a testament to our dedication to tradition, quality, and the loyal support of our customers. We’ve grown with the times, but our passion for serving authentic BBQ has never wavered.”

Soulman’s menu continues to draw generations of BBQ lovers. “We’re proud to say that our slow-smoking process, which gives our meats that distinct, rich flavor, hasn’t changed in 50 years,” added Randle]. “Customers tell us all the time that our BBQ still tastes like it did when they first visited, and that’s the highest compliment we could receive.”

The company’s decades of feeding the masses at its 21 North Texas locations have earned accolades in best-of lists, including the Best Roadside Restaurants in America (2024), Top Bar-B-Que Chains in America (2024), the Best Bar-B-Que in Dallas for Takeout & Delivery (2020) and one of the Best Bar-B-Que Chains in America (2018).

The family-owned and operated restaurant has also played an active role in giving back to the community that has supported it over the years. “We’ve always believed in supporting the communities that support us,” said Randle, “From partnerships with local schools to charitable events, being a part of this community means the world to us.”

To celebrate this momentous anniversary, Soulman’s is offering special promotions, including discounted prices on signature dishes and limited-edition menu items.

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