Mark Cuban named America’s Top Celebrity Investor of 2024
By Abbey Bowling,
2 days ago
DALLAS (KDAF) — On average, 4.7 million business are started each year in the US, showcasing a rapidly growing entrepreneurial landscape. As the startup ecosystem continues to expand, securing funding has emerged as a critical factor for new businesses aiming to thrive and compete in today’s market.
A new report by Swoop Funding has discovered the US’s leading celebrity investors, highlighting those who have made the most significant contributions to the investment landscape. According to the report, Mark Cuban, former principal owner of the Dallas Mavericks, was the top investor in 2024, making over 250 investments.
Top 20 Celebrity Investors in the US:
Rank
Name
Number of investments
Online Negative Sentiment (%)
Online Negative Sentiment (%)
1
Mark Cuban
251
5
38
2
Baron Davis
54
8
13
3
Kevin Durant
50
11
13
4
Nasir Jones
44
33
6
5
Jared Leto
41
9
36
6
Scooter Braun
36
6
42
7
The Chainsmokers
36
6
9
8
Joe Montana
35
12
15
9
Leonardo DiCaprio
28
10
13
10
Will Smith
28
9
34
11
Tony Robbins
24
5
23
12
Troy Carter
23
2
8
13
Andre Iguodala
22
10
20
14
Steve Aoki
22
7
5
15
Alex Rodriguez
21
3
6
16
Josh Richards
20
8
14
17
David Stern
20
6
36
18
Chris Paul
19
10
18
19
Ronnie Lott
19
11
13
20
Kelvin Beachum Jr.
19
13
0
According to the data, Mark Cuban, American businessman and television personality known as one of the main “sharks’ on the reality TV show Shark Tank , leads as the top US celebrity investor. Cuban has recently sold a majority stake in the Dallas Mavericks and his latest investment was Pre Seed-Round – DIRT Research Technology on September 18, 2024, which raised $2 million. He is also the lead investor of Transcrypts.
Baron Davis, who retired from the NBA in 2011-2012 ranks second among celebrity investors. His online influence reveals a mixed public perception, with a positive sentiment of 8% and a negative sentiment of 13%. Davis has invested in a total of 54 companies with his company Baron Davis Enterprises.
Kevin Durant, who currently plays for the Phoenix Suns ranks third in our list of celebrity investors. The Suns star, who has won two NBA championships, has invested in a total of 50 companies with his latest investment was Series A Zelus Analytics on October 17, 2023.
Benefits of Celebrity Investment
As more celebrities are set to enter the investment space in 2025, their influence can extend beyond financial backing.
Celebrity investors are reshaping the entrepreneurial landscape by:
Providing mentorship: Many celebrities are not only funding startups but also offering mentorship and guidance. Their experience and networks can help open doors for new entrepreneurs, helping them navigate startup challenges and gain strategic advantages.
Enhancing visibility: By aligning their brand with emerging businesses, celebrity investors can significantly boost these companies’ visibility, attracting media attention and consumer interest that might otherwise be difficult to achieve.
Driving trends: Celebrity endorsements can help set new trends within industries, encouraging other investors and consumers to engage with innovative ideas and products. This can lead to the rapid evolution of sectors like tech, fashion, and health, where new ideas can take off with the right backing.
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