A source close to Stewart revealed to In Touch magazine, "Martha has seen hundreds of Meghan types come and go - and says they all come in with the same self-inflated hype, only to find out it's a whole new ball game when it comes down to brass tacks. She's tired of being quizzed by people over how she feels about Meghan's venture because, honestly, it's irritating and insulting to her that she's being compared to a rookie!"
The insider continued to explain that Stewart has spent "decades building her brand" and doesn't see Markle as a serious contender in the lifestyle space. "If Meghan thinks she can come along and replicate that with barely any experience simply because she's married to a prince, she better think again. Martha doesn't put a whole lot of faith in her succeeding, but if she does prove to be any competition, Martha won't hold back in trying to take her down," the source added.
Despite the initial buzz surrounding Meghan's American Riviera Orchard, the brand has encountered several challenges that could delay its full launch until next year. The US Patents and Trademarks Office has reportedly issued several Notices of Irregularities regarding the brand's trademark applications, including the "incorrect classification of yoga blankets, picnic baskets, and recipe books."
These types of notices are common in international trademark applications, but they have contributed to the brand's slow progress. Insiders suggest that Meghan is still excited about her new venture, with plans to showcase her passions for family, cooking, and interior design through the brand.
While Meghan Markle's lifestyle brand has generated excitement, it has also attracted scrutiny and criticism, particularly from Martha Stewart. The culinary queen is reportedly unimpressed with comparisons to Markle, viewing them as unwarranted and irritating. As American Riviera Orchard navigates its initial challenges, it remains to be seen whether Meghan can carve out her own niche in a crowded and competitive industry.
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